By now, you’re probably already familiar with the concept of responsive Internet marketing that has changed the way we work with our clients. In short, it allows businesses to pay us for results, instead of specific activities, so that we can respond to changes in the market over time.
But, you might be wondering, what sort of changes will those actually be?
They can vary by company and industry, of course, but here are three of the biggest:
1. Your products or services change. The most obvious reason for your marketing plan to change is that your company has changed, as well. In other words, if you are emphasizing different products or services (or perhaps trying to reach a different kind of customer or follow a different type pricing strategy), then it only makes sense to amend your approach and try something new.
2. Your competitors change. Although it would be nice if you could only worry about your own company, the reality is that you probably have competitors to keep an eye on, too. If you notice something in their strategy or Internet marketing that changes, it might prompt a similar response from your business.
3. Your Internet marketing plan has been successful. As an example, imagine how you might want to change your approach if you move from the sixth page of Google results to the first, or if you have acquired thousands of followers on Twitter. Success brings its own set of challenges, and it often requires a change in planning, strategy, and direction of online marketing activities to pursue.
Could responsive Internet marketing be the missing piece in your sales puzzle? Meet with the CAYK® team and we’ll be happy to outline our services, show you client case studies, and give you a sense of how we can use responsive marketing to help your company achieve more.