Tag: networking

Is Your Calgary Internet Marketing Company Changing With You?

Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering bundled Internet marketing packages to clients. Since then, designers and business leaders alike have come to see that it takes a lot of different elements, working together, for a website to be
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Two Things Clients Love About Responsive Marketing

More and more Calgary businesses are turning to us for responsive marketing, and it’s no surprise – since we started rolling out these programs, owners and executives have seen it as a smarter way to accomplish their bottom-line goals. That’s because responsive marketing focuses on what you need for a given period of time, which can change and evolve, rather than working towards a certain number of web pages or blog posts, for example.

How Agile Marketing Plans Change Over Time

If you have spoken with a member of our team lately, you have undoubtedly heard quite a bit about our agile marketing strategy, which changes and adapts over time to meet your ongoing needs. For some clients, that sounds wonderful in theory… but how does it work in real life?

Is Agile Marketing Hard to Understand?

For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.

Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?

Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can re-tweet your messages to their contacts, magnifying your marketing and PR reach with every message. The only problem? Logging onto Twitter can be time-intensive and inconvenient, something that’s easy to
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One Hidden Benefit of Agile Marketing

Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren’t familiar with the concept, it basically refers to the practice of taking available resources (usually time and money) and devoting them towards a specific marketing goal, rather than a set list of
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