When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the wheel and watch how things improve. After all, we’re here to give you the reach you couldn’t have gotten on your own. However, the best possible results can’t be had unless it’s a true team effort. We’ll explain why.
Divide and Conquer
When it comes to the technical day-to-day, we have you covered. Sharing information, posting updates, and answering your questions or addressing your concerns are all examples of our territory. But if were to stop there, your website and social media profiles would seem a bit impersonal. Your internet presence is made unique and recognizable by the character of your business and its team. This is where you come in.
The Importance of You
Visitors want to see that you are actively involved in your work and are eager to let everyone know. The more engaging a glimpse you provide into your company, the more you’ll stand out among your competition. Personal touches are where the business owner really shines, whether it’s a video of a staff birthday or get-together, a recap of a seminars or meetup, or photos of you with your satisfied clients. The overall strategy is that you engage personally with your audience, and we lend a helping hand along the way.
Things to Keep in Mind
One thing that some may fail to consider is how this process will differ between separate platforms. If you have a good grip on what social media tools your audience is using, you can specialize your involvement for each one or prioritize one over another. For instance, if you design online word games and know that the majority of your players are mobile-based, then a full gallery of photos from that community word game meetup might do better on Facebook than on your website. As always, your presence and involvement go a long way when you know exactly how to most directly reach your audience!
The team at CAYK recognizes the value of a great collaborative effort. That’s why we’re here to work with you so that your business can thrive in today’s digital marketing environment. For more info, give us a call at (403) 456-0072.