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Online Marketing

Take Advantage of Easter with Some Fun Social Posts!

Can you imagine a good marketing strategy without social media? Neither can we. It’s the linchpin of day-to-day interaction between people online today, and it’s especially powerful when you make it fun! Holidays are the perfect opportunity for this, so let’s take Easter as an example.

Why It’s Important

Before we dig into the specifics of Easter-themed engagement, it’s important to get a solid grip on the fundamentals of seasonality when it comes to social media in general. One of the surest ways to get your audience to completely disregard you and your brand is to keep your online presence generic all year round. Not only does it illustrate a lack of creativity, it also leads people to believe that your presence is synthetic and automated, with no relevance to the real world. The way you implement your platforms should be as dynamic as the world we live in. Seasonal characteristics shape daily life, and this should be reflected in your profiles.

Tapping Into the Spirit

Easter is one of those holidays that can really liven up the spaces we spend our time in. The advent of spring gets us excited about more sunshine, blooming flowers, and new beginnings. Even the distinct pastel colour palette lends itself to a vibrant atmosphere that can really snap us out of the winter blues. These are the kinds of details to keep in mind. Are you decorating your headquarters? Take photos around the office of your staff and show what a great environment you’ve built. Hide eggs for the kids in the community who come by with their parents. Don’t forget what a difference it can make to share fun, seasonally relevant content!

Other Holidays

We’re focusing on Easter here because it’s just around the corner, but you shouldn’t consider this to be an exceptional occasion in the routine operation of your social media strategy. No matter what time of year it is, chances are pretty good that there’s some way you can maximize the relevance of your engagement and make things as varied as possible. It could be during other major holidays, such as Halloween or Canada Day, or it can relate to local community events in Calgary. The core principle is to stay dynamic and maintain the interest of your followers. Make your online presence, both on social and elsewhere, one to remember!

Is your company’s social media activity blending in with all the others, or have you found a way to stand out and draw in new leads? It’s not always easy to build a unique presence, but with the right help, it’s a lot easier. Call the CAYK team at (403) 456-0072 to get started today!

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Internet Marketing Online Marketing

Why It Pays to Work with Nerds

Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset, pricing, and other factors. Character and personality, however, make a huge difference. Here’s why a team of dedicated nerds will really get the job done.

What Is a Nerd, Anyway?

Despite what you might think, “nerd” isn’t necessarily a derogatory way of classifying a certain personality type or set of interests. Instead, we’re talking about a way of dedicating oneself to certain skills and passions. It’s about a particular work ethic geared towards learning new methods and technologies and applying them in creative, detail-oriented ways. When you work with CAYK, you’re working with a group of proudly self-identified nerds who love what they do and always want to be on the cutting edge.

In Practice

These principles are all well and good, but how do they actually manifest themselves? For us, it’s all about the desire to get into the details. If there’s a new app or tool that can allow you to improve your marketing plan, or allow us to provide you with better, more efficient results, you can bet that we’ll be on top of it. Researching modern resources and using them to shape your path to success is not just what we do, it’s what we love. The same goes for dealing with data-based strategy like analytics. Going through the numbers and the statistics with a fine-tooth comb in order to watch your click-through rate and ROI improve is our idea of fun.

What Does it Mean for You?

You may be thinking, “well, sounds like you’re all having a great time, but how does this benefit my business?” You don’t have to be a nerd to understand the value of dedication, learning, and detail-oriented work. If you go with a team that doesn’t love what they do, you won’t receive the quality or results that your company deserves. This is true whether you’re talking about marketing or not, and we know that as a business owner, you definitely understand this about your own industry. So why team up with a bunch of nerds? Because we have the passion and the tech skills to help your company thrive!

If you’re a perfectionist about the unique identity of your company, you’ll be in the right hands when you’re working with CAYK. We won’t settle for anything less than the best results, so give us a call at (403) 456-0072 to get started!

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Online Marketing

The Internet in History

Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses.

Early Glimpses

It may come as no surprise that early forms of communication between computer networks originated in military, government, and scientific research applications. It was around the later stages of the 1960s that computer networks operating in these types of facilities in various geographical locations needed ways to quickly transmit data to one another. The United States Department of Defence provided subsidies for the creation of ARPANET, which was the first of many long-distance computer networks to come. Once TCP/IP was solidified as a universal networking protocol in the early 1980s, things really got moving.

Rapid Expansion

While this “network of networks” (and a standard protocol of communication between them) can be regarded as the beginning of what we call the internet, the World Wide Web is a different story. This term refers to the technology we commonly utilize to take advantage of these networks. It came about in the late 1980s with the creation of web browsers, URLs, HTML, and other concepts you’re probably familiar with. The first web browser was in fact called WorldWideWeb before being renamed to Nexus. As the Web became accessible to more people, the period between its creation and the turn of the millennium saw a massive and rapid expansion of information, networks, browsers, indexing and search tools, and more.

Today and Beyond

Even when you narrow it down to online marketing, the possibilities of the internet are still seemingly infinite. Web design is becoming more streamlined and intuitive, your company’s site is being accessed by a wider variety of devices, and direct, community-based engagement with your leads and clients is easier by the minute. What does it all mean? That there’s no reason to fall behind the times! A responsive site, valuable content, consistent social media engagement, and smart advertising practices are just the beginning. How you do it and where the technologies take you is the fun part!

The internet has come a long way, and so has online marketing. If you want to keep your business at the frontier, CAYK is here to make it happen. Give us a call at (403) 456-0072 to find out how!