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If you want your website to rank high in online search results, you should know that it is not simple or a straightforward process. It can take months if not years to perform organically on Google and growing your organic web presence requires time and a good SEO strategy. Read ahead to find out what steps you can take to drive your website to rank higher in Google search results.
Paid Advertising Through Google Ads
Google Ads is Googleâs advertising service that allows businesses to show ads on Google search results. It is a pay-per-click (PPC) advertising solution, and when using Google Ads you only pay when someone clicks on your ad to visit your website or contact your business. Paid advertising through Google Ads is the quickest way to be on the top of Google. That being said, a PPC ad solution like Google Ads doesnât have the same results as SEO and it will not be able to enhance your organic search rankings.
SEO is an important tool for profitable online marketing as it offers your business the best chance of being found even if the optimization process takes time. In order to rank higher on search engines, you should spend some time improving and adding content to your website, increasing your site speed, and researching keywords. With the correct SEO strategy, you can increase brand awareness, grow company revenue and gain extra credibility for your business.
SEO, or Search Engine Optimization, is implementing a set of practices to improve a website to help it rank higher in search results when internet users search for specific words and phrases. These practices can bring more traffic to your website which increases visibility and revenue. However, SEO is not something that you do once and forget! Effective SEO should become the standard method of how you create and update content for your business.
If your goal is to direct traffic to your website in the short term, then you may choose to focus on paid advertising but if you want to boost your businessâs online presence in the long run, then SEO is the right answer for you. In todayâs competitive environment, it is an essential component of any successful marketing strategy.
Benefits of A Good SEO Strategy
Generate leads cost-effectively: Once you have created a website that the search engine directs its users to, it can continue to guide traffic to your site for many months even after you publish it.
SEO doesnât expire: Paid advertising stops bringing in traffic when the campaign is over. However, a well-managed SEO plan can continuously bring high-quality traffic to your website over time.Â
Increase brand awareness: After you have optimized your website content to match search queries, you should see an increase in the number of clicks and this will continue to grow your websiteâs engagement and trustworthiness levels. The boost created by your SEO strategy can begin a chain of events that results in greater brand awareness.
SEO boosts your credibility: Search engines consider websites that rank high on search engine results as being superior and trustworthy. This in turn boosts the credibility of your business.
At CAYK Marketing, our experienced team can help you rank higher in Google search results and also complement your inbound traffic with conversion rate optimization and more. To learn how we can help you convert traffic into new customers and measurable growth, contact the CAYK team today!