Listen to the article
Getting your Trinity Audio player ready...
When you start running a Google Ads account, your performance data can be confusing and a bit daunting. The easiest way to track your success on the search engine may seem that you search for your own keywords and gauge whether your ad shows up and where your ads show up. However, this isn't a good indicator of whether your ads are appearing for your intended audience. In fact, when you Google your own ads yourself you are actually hurting your Google Ads performance! In order to see how well your ads are performing, it is best to book a meeting with your agency to review the ad preview tool and analytics to get a clear picture of how your ads look and perform.
Google's Ad Preview and Diagnostics Tool
It makes sense that any business that is paying for advertising will want to see its own ad. The way to do this without damaging your ad campaigns is by using an ad preview tool. Google has an existing tool that can help you preview your ads. Google's Ad Preview and Diagnostics Tool provides you with a safe environment for you to view which ads are being distributed for particular keywords. When using this tool, you will be able to see more data on the ads that are eligible to appear and the ones that might need adjustments to work better. The Ad Preview Tool is useful because it imitates searches but doesn't serve actual ads. This way, you are able to preview your ad in real time and view how it will show up in a real search scenario.
Google's Ad Preview Tool works by detecting that your ads aren't showing up, and it will provide you with a list of possible reasons why this is after which you can adjust your ads accordingly. You can use the tool to troubleshoot concerns with your ads and check how they're being displayed without the need to create impressions or increase ad spend. This can be done by searching your account's keywords and clicking on the results to identify potential problems in your campaigns.
Google Analytics is a web tool that monitors and tracks performance and conducts an in-depth analysis of your website. It can help you to analyze the web visitor's behaviour and how they are interacting with your business. With the data collected in Google Analytics, you can find out which campaign has been most successful and plan for future marketing campaigns by using this data.
Collecting, understanding, and analyzing all this data can be a monumental task which necessitates a lot of time and effort. This is exactly the service that our experts at CAYK Marketing will offer to you! If you are interested in optimizing your PPC campaigns, driving more traffic to your website, and increasing your leads and sales, contact our expert marketing team today!