Tag: content

How to Create Effective Online Content

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies. Create Something of Value One of
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The Three Easiest Things to Change in Internet Marketing

Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement. You might be wondering what those
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3 Major Online Marketing Predictions for 2013

This is the time of year when all of us – and especially business web design and Internet marketing professionals – look ahead to a fresh 12 months and wonder what they will bring. Some of our thoughts and ideas will be spot on, while others will turn out to be misguided in hindsight. Today,
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What's Better Than Good SEO Content?

If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search engine optimization content would fall within the first few chapters. After all, there aren’t many things as great as having a well-optimized page or post that’s indexed quickly and brings
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The 4 Traits of Great Online Marketing Content

At CAYK, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing is a key ingredient to almost every profitable website, blog, or social media marketing campaign, but what makes it great in the first place? To help understand the difference between
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