Tag: content

A/B/n Split Testing - CAYK Marketing - Digital Marketing Agency - Featured Image

A/B/n Split Testing

One of the simplest and most effective ways to boost post-click landing page conversion rates is to use a powerful method of optimization called split

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Dynamic Search Ads

Dynamic Search Ads

Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your

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Weather-Based Advertising

Weather-Based Ads

The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only

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Why Track Conversions

Why Track Conversions?

In online business or eCommerce, a conversion occurs when the recipient of a marketing message performs a desired action such as: Submitting information Signing up

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Is Content King

Is Content King?

Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and

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marketing automation agency Calgary

Trends in Digital Design

To remain effective in the marketplace, it’s important to ensure that your website and online profiles are designed and developed to resonate with your audience.

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What is Influencer Marketing? - CAYK Marketing - Digital Marketing Agency - Featured Image

What is Influencer Marketing?

80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing

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Digital Marketing During the Pandemic - CAYK Marketing - Digital Marketing Agency - Featured Image

Digital Marketing During the Pandemic

The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing

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