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The phrase ‘content is king' is a well-known saying in the world of digital marketing and SEO. The phrase refers to the importance of high-quality, valuable, and relevant content and its role in attracting and engaging audiences in addition to improving search engine rankings. Content should be prioritized and optimized in any digital marketing strategy for it to be effective. Deciding which content to keep, which content to modify, and which content to remove altogether is an important task since content is one of the most important elements of a website for driving traffic, engagement, and conversions. In this article, we will guide you through a thorough spring cleaning for your SEO, and offer some valuable tips to refresh your content for a successful content marketing strategy.
Importance Of Updating Old Blog Posts
Popular search engines like Google prefer fresh and updated content, and by regularly updating old blog posts with recent information, insights, or developments in your niche, you will signal to search engines that your website is actively updated and relevant. Another benefit of updating old blog content is that new updates can improve search engine rankings. New content tends to perform better in search results because search engines prefer content that offers the most value to users. Your website visibility and its chances of ranking higher for relevant keywords will increase by refreshing old blog content.
SEO trends and keyword preferences also evolve significantly over time, and updating old blog posts with new keywords or optimizing current ones will help you align the content with current search queries and improve the website's chances of ranking for relevant search queries. By frequently updating and maintaining your blog, your business or service will demonstrate its expertise and authority within your niche and can attract more backlinks from various websites, social shares, and engagement signals, which contribute to enhanced SEO performance.
Find And Remove Harmful Backlinks
Many businesses and website owners know the significance and value of SEO for their website, and contribute resources to keep improving it, yet harmful links can still hurt the website's rankings on search engines. Outdated or harmful backlinks can cause Google to penalize the website and lower search engine rankings which ultimately decreases website traffic. If a backlink refers to irrelevant content on your website, search engines may consider the backlinks unuseful or outdated which can negatively impact the website's ranking in search results. Clicking on irrelevant or outdated backlinks can direct users to content that no longer exists which results in a poor user experience, and can increase bounce rates, lower engagement metrics, and present a negative perception of your website's reliability.
Ways To Find And Remove Harmful Backlinks
Search engine crawlers visit websites regularly to find new content and update their indexes. When crawlers find broken or outdated backlinks, this can result in crawl errors and indexing issues This can impede search engines from properly indexing your website's pages and impact your website's visibility in search results. The following are some ways to remove harmful or outdated backlinks:
- Backlink Analysis Tools: Backlink analysis tools such as Ahrefs or SEMrush can obtain a comprehensive list of backlinks associated with your website, and provide metrics such as domain authority, spam score, and anchor text distribution which guides in identifying potentially harmful backlinks.
- Check For 404 Errors: Check your website's backlinks for 404 errors, which are broken links, with tools such as Google Search Console or third-party crawlers. Detect backlinks referring to pages that no longer work on your website, and establish 301 redirects to relevant pages or remove the backlinks.
- Continue Building High-Quality Backlinks: Invest in content marketing and other link-building strategies to enhance your website's authority and reliability, and focus on building high-quality and relevant backlinks from reputable websites to override the negative impact of harmful backlinks.
Content can nurture leads, generate revenue, and build an audience of subscribers. When done correctly, high-quality content generates a significant return on investment and leads to business growth. Contact our team at CAYK today to see how we can help you generate content that gets results.
