Category: Online Marketing

3 Reasons Why Your Blog Is Only Getting More Important - Cayk Marketing - Online Marketing Calgary

3 Reasons Why Your Blog Is Only Getting More Important

In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why. The Competition
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What’s The Difference Between Social Media and Online Advertising? - Cayk Marketing - Social Media and Online Advertising

What’s The Difference Between Social Media and Online Advertising?

The goals of PPC and social media are generally distinct from one another, but they also intersect in many ways. You certainly know that social media and advertising are not the same, but what exactly makes them different in spirit and why are these differences important? Common Goal, Separate Philosophies These two tools are both
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Are You Making Any of These Marketing Automation Mistakes? - Cayk Marketing - Online Marketing Experts

Are You Making Any of These Marketing Automation Mistakes?

Marketing automation involves a number of tools and strategies that can be powerful allies for your business, but only if you utilize them correctly. The occasional misstep in implementation is one thing, but some mistakes can significantly compromise your automation approach. Neglecting Key Inbound Strategies In order for your marketing strategy to bring you new
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Understanding Inbound Marketing Automation

Knowing the Distinction These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a
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Marketing Automation Without CRO? It Could Be a Waste of Time! - Cayk Marketing - Online Marketing Calgary

Marketing Automation Without CRO? It Could Be a Waste of Time!

We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results when combined with others. Marketing automation and conversion rate optimization, for instance, is a match made in heaven! What’s Conversion Rate Optimization? If you’re familiar with search engine optimization, you
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Knowing the Limits of Marketing Automation Software - Cayk Marketing - Digital Marketing Experts

Knowing the Limits of Marketing Automation Software

As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper into automation techniques. For instance, is it really the software itself that defines your success? The Basics What is the basic functionality of your average marketing automation strategy? On a
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Taking Advantage of MailChimp’s Free Marketing Automation - Cayk Marketing - Digital Marketing Calgary

Taking Advantage of MailChimp’s Free Marketing Automation

With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered! What is Marketing Automation? Like any range of digital technologies, the thing that
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Hashtags: Where to Use Them and Where to Rule Them Out - Cayk Marketing - Online Marketing Experts

Hashtags: Where to Use Them and Where to Rule Them Out

It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they don’t function the same way on all networks and their use is more advisable on some than on others. Let’s find out why. A Little Background Twitter is certainly one
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Marketing Strategy Showdown: SEO or PPC? - Cayk Marketing - Online Marketing Experts

Marketing Strategy Showdown: SEO or PPC?

A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made that will prioritize one method over another. For instance, in a friendly match between SEO and PPC, who would win? Round One Let’s say you want to bring in more
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Your Social Strategy Needs You! - Cayk Marketing - Social Media Optimization

Your Social Strategy Needs You!

A good social media strategy is all about engagement. This doesn’t just mean encouraging engagement from your audience, it means that your company needs to be actively engaged in the strategy itself. We can take care of those daily tweets, but your presence is essential too! Our Role and Yours Everything about your marketing plan
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