Category: Online Marketing

Your Social Strategy Needs You! - Cayk Marketing - Social Media Optimization

Your Social Strategy Needs You!

A good social media strategy is all about engagement. This doesn’t just mean encouraging engagement from your audience, it means that your company needs to be actively engaged in the strategy itself. We can take care of those daily tweets, but your presence is essential too! Our Role and Yours Everything about your marketing plan
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Content Matters: Your Clients Are Reading Your Website - Cayk Marketing - Online Marketing Experts

Content Matters: Your Clients Are Reading Your Website

Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be a pipe dream. So what does “high quality” mean exactly? For one thing, it needs to be accessible not just to you, but to your clients! Walking in Their Shoes
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Specialized Marketing for Your Dental Clinic - Cayk Marketing - dental marketing strategy experts

Specialized Marketing for Your Dental Clinic

Many approaches to marketing can be applied to multiple types of businesses and organizations, but it’s important not to assume that one size can fit all. When it comes to a more specialized service, it’s necessary to build a specialized strategy. Dentistry is a perfect example. Dentistry and the Marketing World These days, the field
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Google AdWords 101 - Cayk Marketing - Digital Marketing

Google AdWords 101

AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that are right for them. Meanwhile, it enables business owners like you to reach the right leads. Here’s what you need to know. The Basics of PPC PPC (Pay Per Click)
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What Should You Implement for Your Marketing Plan This Year? - Cayk Marketing - Digital Marketing

What Should You Implement for Your Marketing Plan This Year?

Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on the right foot. Marketing is about establishing actionable objectives, so a look at some key categories should be just what you need. SEO & Content Every successful year in the
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Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with! The Importance of Looking Back
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Why It Pays to Work with Nerds - Cayk Marketing - Online Marketing Experts

Why It Pays to Work with Nerds

Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset, pricing, and other factors. Character and personality, however, make a huge difference. Here’s why a team of dedicated nerds will really get the job done. What Is a Nerd, Anyway?
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Why You Shouldn’t Search for Your Own Ads - Cayk Marketing - AdWords Campaigns Experts

Why You Shouldn’t Search for Your Own Ads

Some processes in marketing, like your ad campaigns, require more monetary investment than others. Because of this, it can be tempting to take a peek at how they’re doing. There are a few reasons why this should be avoided! Why View Your Own Ads? If there is a person searching for a company that provides
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The Internet in History

Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses. Early Glimpses It may
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