Category: Online Marketing

Knowing the Limits of Marketing Automation Software - Cayk Marketing - Digital Marketing Experts

Knowing the Limits of Marketing Automation Software

As demonstrated by last week’s blog, finding affordable, effective marketing automation solutions is as easy as ever. Meanwhile, important questions arise when you look deeper into automation techniques. For instance, is it really the software itself that defines your success? The Basics What is the basic functionality of your average marketing automation strategy? On a
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Taking Advantage of MailChimp’s Free Marketing Automation - Cayk Marketing - Digital Marketing Calgary

Taking Advantage of MailChimp’s Free Marketing Automation

With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered! What is Marketing Automation? Like any range of digital technologies, the thing that
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Hashtags: Where to Use Them and Where to Rule Them Out - Cayk Marketing - Online Marketing Experts

Hashtags: Where to Use Them and Where to Rule Them Out

It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they don’t function the same way on all networks and their use is more advisable on some than on others. Let’s find out why. A Little Background Twitter is certainly one
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Marketing Strategy Showdown: SEO or PPC? - Cayk Marketing - Online Marketing Experts

Marketing Strategy Showdown: SEO or PPC?

A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made that will prioritize one method over another. For instance, in a friendly match between SEO and PPC, who would win? Round One Let’s say you want to bring in more
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Your Social Strategy Needs You! - Cayk Marketing - Social Media Optimization

Your Social Strategy Needs You!

A good social media strategy is all about engagement. This doesn’t just mean encouraging engagement from your audience, it means that your company needs to be actively engaged in the strategy itself. We can take care of those daily tweets, but your presence is essential too! Our Role and Yours Everything about your marketing plan
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Content Matters: Your Clients Are Reading Your Website - Cayk Marketing - Online Marketing Experts

Content Matters: Your Clients Are Reading Your Website

Your marketing plan can’t live up to its potential unless you have great visibility in organic search results. Without high-quality content, this will only be a pipe dream. So what does “high quality” mean exactly? For one thing, it needs to be accessible not just to you, but to your clients! Walking in Their Shoes
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Specialized Marketing for Your Dental Clinic - Cayk Marketing - dental marketing strategy experts

Specialized Marketing for Your Dental Clinic

Many approaches to marketing can be applied to multiple types of businesses and organizations, but it’s important not to assume that one size can fit all. When it comes to a more specialized service, it’s necessary to build a specialized strategy. Dentistry is a perfect example. Dentistry and the Marketing World These days, the field
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Google AdWords 101 - Cayk Marketing - Digital Marketing

Google AdWords 101

AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that are right for them. Meanwhile, it enables business owners like you to reach the right leads. Here’s what you need to know. The Basics of PPC PPC (Pay Per Click)
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What Should You Implement for Your Marketing Plan This Year? - Cayk Marketing - Digital Marketing

What Should You Implement for Your Marketing Plan This Year?

Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on the right foot. Marketing is about establishing actionable objectives, so a look at some key categories should be just what you need. SEO & Content Every successful year in the
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Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with! The Importance of Looking Back
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