Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can help you stay in touch with your customers. Use automation to:
Accommodate customer usage by creating experiences they can engage with from any device (mobile phone, tablet, laptop). Combine data and content across various sources to create a consistent experience across channels. Integrate touchpoints (SMS, push notifications, emails).
Nurture Leads: Marketing automation enables a systematic approach to informing, engaging and converting prospective customers. You can track behaviour, attach a score based upon intent, target high intent users and automatically send the right message at the right time.
Onboard customers: Make a positive first impression by using automation to kick start your relationship with your customers. Offer genuine post-sales service by scheduling and sending a series of automated emails to educate customers on product usage, troubleshooting problems and where to find help.
Reach out to less engaged customers: Create an automated workflow that identifies unengaged customers allowing you to follow up and win them back. Using automation, address users one-on-one and let them know you care about their opinions.
Offer outstanding customer experience: Use marketing automation to create dynamic lists of your customers (based on behaviours) then send relevant email content including similar product recommendations, product updates, related articles, product reviews, exclusive information and targeted discounts. Personalization tools let you address customers by name and reference their personal data (most recent purchase, account number, birthday, etc.). Marketing automation enables a quick response rate and better assistance by automatically routing support chats/calls to the right person. By updating customer information automatically, this tool allows you to strategically send compelling marketing messages resulting in a good customer experience.
Make data-driven decisions: Real-time tracking and alerts provide insight into the types of content and communication that work with your clientele. This data allows you to ensure each customer receives the information they are most likely to engage with, making them feel connected to your brand.
Build brand loyalty: To enhance customer loyalty, put workflows in place to identify your most engaged customers and invite them to join a loyalty program. Set up workflows to reward members with exclusive discounts and offers. Use automation to deliver increasingly personalized experiences that add value and show you care.
Marketing automation is a valuable tool for your customer experience efforts. From the first interaction to their initial purchase to creating them as a loyal customer, there are many ways that automation can create memorable contacts contributing to and improving your connection to your customers. Reach customers when, where, and how they prefer. Generate digital ads/emails that appear for the right person at the right time. Bring together marketing, sales, and service creating a seamless customer experience.
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