Weather-Based Ads
March 1, 2021
The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only
The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only
It happens to every business sooner or later – the dreaded negative review! You might think no one will notice the unfortunate comment, but 82%
Online businesses are susceptible to hacking and other cybersecurity threats. In fact, digital information theft is now a bigger threat than physical theft. This risk
Your social media presence is on point and you’re reaching your target market. Your website design is sound and regularly updated with quality content. Your
Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market,
A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with
A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format.
Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can
YouTube is a video sharing service that allows users to post, view and/or share videos. With 2 billion monthly users, 30 million visits per day
80% of marketers claim that influencer marketing is as effective as other marketing channels. 71% of marketers claim the quality of traffic from influencer marketing
The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
With over 2 billion monthly users and 1.62 billion daily users, it’s easy to understand why businesses choose to use Facebook to interact with customers
When it comes to digital marketing, simply having all of the individual marketing necessities in place isn’t enough. They need to work together and empower
Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
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