Imagine this scenario: A few weeks ago everything was going great and customers were engaging attentively with your products or services. Then suddenly they disappeared
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
Marketing automation seems great as a concept, but does it live up to the hype in practice? Like any approach to digital marketing, this depends
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure
A common complaint we hear from clients planning new marketing campaigns is how they don’t have enough time to accurately produce their vision. This is
A good reason for digital marketing agencies growing popularity is their diverse staff. Designers, writers, developers, and project managers work hard to ensure that every
