Branding vs. Marketing
January 30, 2023
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are
Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are
20% of all retail sales happen online and 27% of the global population shop online. That’s 2.14 billion online shoppers! Brands and retailers must rise
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Digital marketing is a results-based industry. Nobody finds success here if they don’t have the skills to back up their claims. CAYK Marketing has been
Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as
With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing in Calgary is long past its prime. But it has evolved.
A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format.
Despite its power as a marketing tool, social media management is often quite misunderstood. If you want to build a strong audience, engage with your community,
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
Marketing automation seems great as a concept, but does it live up to the hype in practice? Like any approach to digital marketing, this depends
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that
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