CAYK Marketing • Readiness Diagnostic

Your Marketing Readiness Profile

6 Key Growth Areas, 5 Questions Each, 1 Final Report

Marketing underperforms for predictable reasons. This audit grades the six conditions that determine whether a marketing investment produces a return, and shows you which ones are currently working against you.

• Offer and Positioning knowing what you sell, to whom, and why it wins
• Brand Foundationwhether your brand can carry the weight of the marketing being asked of it
• Demand Infrastructure the systems that turn marketing into measurable outcomes
• Sales Readiness whether the leads marketing generates will convert to revenue
• Marketing Maturity your internal marketing function and its decision-making capacity
• Performance Discipline your capacity to run a measured, evidence-led program

Answer as your business actually operates today rather than how you intend it to operate. The output is only useful if the input is honest, and there are no wrong answers here.