If you are creating content for social media, having a solid plan for monitoring your platforms is crucial. Social media monitoring can provide valuable insights
Businesses that effectively utilize big data can gain a competitive edge over those that do not, as they are equipped to make quicker and more
Pay-Per-Click (PPC) advertising continues to be a major pillar for businesses looking to attract targeted traffic and fulfil their marketing objectives in the ever-evolving world
Have you ever wondered who is behind the banner ads on the websites that you frequent most? When a brand receives a marketing budget, a
Whether you’re organizing a fancy night out with your significant other, or looking forward to snuggling in your pyjamas at home, it’s next to impossible
Does your business have a holiday marketing strategy? In case it doesn’t, now is the time to develop a plan and begin browsing holiday marketing
Facebook and Instagram have some of the best targeting options for marketers. In fact, the platform allows businesses to target over 1.5 billion people! When
B2B content marketing is successful when it is supported by a strategy and the resources to implement that strategy. The following B2B content marketing trends
Digital marketing has grown exponentially in the last few years as businesses attempt to meet the changing needs, wants and desires of the marketplace. Actionable
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
