Earlier this month, we wrote about the need for personal attention in your social media marketing efforts if you truly want to make a splash on sites like Facebook and Twitter; however, simply being involved isn't enough – the best businesses and professionals make themselves stand out by adding a bit of personal touch and flavor to their profiles and updates.
This is important for many reasons, but mainly because it helps distinguish you from all the other “voices in the crowd.” After all, it's nice to have lots of fans and followers, but building a personal brand is a lot more significant… and much more profitable over the long run.
So, how do you add a personal touch to your profiles? Here are a few easy ingredients you can count on:
Photos. A picture isn't just worth a thousand words; they can help convey emotion and personality at the same time. Best of all, your personal photos don't have to be professional – anything that helps convey or reinforce your message will do.
Stories. People love hearing about what's happening to others they know even more than they like new product announcements and coupon codes. So, share a slice of your personal life now and then (just not too personal) and see what it does for your social following.
Personal insights and experiences. Why not take a current event and give your own twist on what's happening? Or, share how you overcame a particular challenge or situation. It can make you seem more personable and likable.
Real emotion. When something funny, or tragic, is in the news, don't be afraid to comment. You don't have to share a completely unique opinion or breakthrough – just participating in the public conversation is enough to show that you care.
If you want to be more than just another generic marketer in your industry, then adding a personal touch to your social media content could be the perfect weapon. Next time, before you post or tweet, take a look at what you're sending and see if it resonates on a level deeper than an offer, discount, or piece of industry news.