It is becoming more and more common these days to outsource social media marketing – especially the creation of social content and posting from one format or profile to another.
But, do you know the best practices you can use to ensure that your Internet marketing partner is giving you real value, and that you're making the most of your investment? Because a lot of our new clients don't, here are our four rules for outsourcing social media marketing:
1. Don't trust anyone who comes along. There are lots of companies out there who say they can help with your social networking, including many overseas firms that charge very low prices. In most cases, this is a false bargain – the last thing you want is someone with a poor grip of the language (or your company's marketing plan) putting together public notifications.
2. Remember that it's still up to you to set the tone. You should be the one to decide what kinds of topics are being discussed on your social media accounts, what sorts of contacts you want to target, and what the “voice” in your social profiles should be. When it comes to social networking, you can outsource the work, but not the decisions.
3. Stay engaged in your social profiles. When people send personal messages to you through social sites, they expect that you're going to respond yourself (or at least be involved). It's important that you stay engaged and know what's going on with your profiles, followers, and communications in general.
4. Keep watch over important indicators. Don't blindly spend time or money in social networking and just assume that it's working the way it's supposed to. Watch important indicators, like new visits and sales that are generated from social sites, so you can be sure you're getting big value from your Internet marketing company.
Do you need help managing your social profiles and getting the most from social network marketing? Now is the perfect time to call us and request a free consultation.
