The Best Companies Sell Feelings, Not Products
March 1, 2023
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
Most of our buying decisions are controlled by our emotional mind and are influenced by our emotions more than logic. Believe it or not, nowadays
Marketing is more than simply advertising and promoting products, it’s about connecting with the customer and the right marketing strategy sets the direction for all
Display ads are a type of online advertisement that combines text, images and a URL (online address). They link to a website where a user
Introduced in 1971, email remains one of the most popular and effective marketing tools. In fact, 30% of global consumers rank email as their preferred
Taking the best of your existing content and renewing it is one of the most effective measures for improving SEO. It encourages search engines to
When it comes to promotion, companies can choose between in-house professional advisors or marketing agencies. This is a critical decision for business owners and stakeholders.
There’s a lot of competition for the notice of consumers. It’s getting harder and harder to capture their attention. The average user spends only 10
Designing an attractive, easily navigated, quick-loading website is important for the impression you make on your audience. Most businesses realize this and spend time and
Google Chrome may be known for its speed and straightforward design, but one particularly exciting dimension to this browser is the range of available extensions
A common complaint we hear from clients planning new marketing campaigns is how they don’t have enough time to accurately produce their vision. This is
Any business owner who wants to keep their company competitive and firmly grounded in the present should embrace the importance of SEO. However, it’s not
The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful
With so much of common marketing practice surrounding digital tools these days, it’s easy to lose sight of the methods that have been used for
Some digital marketing tools and practices can be a bit complex and prone to inaccurate assumptions. Google AdWords is a good example, and the issue
Your social networking strategy is the most direct, personal, and transparent way you have of engaging with the community surrounding your business. The success of
