The phrase ‘content is king’ is a well-known saying in the world of digital marketing and SEO. The phrase refers to the importance of high-quality,
Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies
The Google Partners program was designed for marketing agencies to manage Google Ads accounts on behalf of brands/businesses. It’s active in over 60 countries and
Digital marketing has grown exponentially in the last few years as businesses attempt to meet the changing needs, wants and desires of the marketplace. Actionable
In the internet age, generating leads is about more than putting out a few ads. Traditional outbound marketing no longer represents the full picture. You
Strong brand awareness helps your company stand out and boosts business success. Effectively building this awareness is a difficult task and takes time. A one-size-fits-all
Your business needs more leads and conversions. You decide to draw consumers to your website, product page and/or subscription link. How do you capture search
Digital marketing is one of the most popular advertising trends of this century. Traditional styles of digital advertising (pop-up ads, banner ads, promotional image tiles)
To build your business, you need to gain insights about your customers, improve your website’s usability and understand buying trends. These are complex tasks as
After decades of use, email is still one of the most effective methods of nurturing leads. In fact, 30% of global consumers rank email as
Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or
Outbound marketing techniques are annoying! They interrupt your TV show, fill up your inbox with information you’re not interested in, take valuable space in your
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
