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4 Things That Should be a Part of Your 2012 Online Marketing Plan

December 5, 2011

As many of you contemplate your plans for 2012, it’s likely that you’ll consider an expanded (or least revised) online marketing plan for the new year. It just makes simple economic sense: In a tough economy, what better way to grow your business than by employing high return on investment strategies to find new customers? And where can you find new buyers more cost-effectively than the Internet? Since a lot

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The 4 Traits of Great Online Marketing Content

December 5, 2011

At CAYK, helping our clients to generate great online marketing content is one of the most important and impactful things we can do. Great writing is a key ingredient to almost every profitable website, blog, or social media marketing campaign, but what makes it great in the first place? To help understand the difference between good web copy and great online marketing content, and know why it’s worth the investment

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What Does a Realistic SEO Goal Look Like for a Business?

December 5, 2011

One of the hardest parts about choosing an Internet marketing company in Canada is managing different levels of expectations. Often, it’s hard to distinguish between the reliable businesses that have proven track records of success and those who simply claim they can help you to find more customers. That’s particularly true when it comes to search engine optimization. For that reason, one of the best ways to identify a reliable

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Can Your Online Marketing Company See Into the Future?

December 5, 2011

If you have ever sat down to begin working with a proven, high-quality Internet marketing team, you’ll notice something interesting: We use a lot of schedules, graphs, and forecasts as part of our job. To someone who hasn’t been through the process before, this can seem a little optimistic. After all, aren’t the best-laid business plans often the ones that don’t succeed? More to the point: Can your online marketing

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5 Reasons Most Marketing Blogs Don’t Work… and What You Can do About it

November 30, 2011

If there were such a class as online marketing 101 – and there probably is, somewhere – then you can bet that blogging would be one of the first subjects that most professors would put on the syllabus. That’s because a good company blog can almost do it all: share information about your company, build your website’s search engine profile, help you build readers, enhance your reputation and credibility, and

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