Our Recent Articles
Does It Matter if Your Internet Marketing Company Is in Canada?
Some web designers and Internet marketing companies would like you to think that our work revolves around pixels and code. If that were true, then hiring a vendor from Canada might seem like a nice luxury, but ultimately one that would cost you too much money for too little benefit. It’s hard to argue with that line of thought. In theory, you can get quality web design and Internet marketing
Why Responsive Internet Marketing Is Only Getting Bigger
Although we were amongst the first Calgary Internet marketing firms to adopt the concept of responsive marketing campaigns, we expect many others are going to follow our example soon. That isn’t just because clients love responsive marketing, or even because of the incredible results we’ve been able to generate for the companies we work with. The biggest reason responsive Internet marketing is only getting bigger is because the current rate
3 Things That Have to Factor Into Internet Marketing
For a lot of Calgary businesses, the term “Internet marketing” really refers to a list of things the owner has read about or would like to try. There isn’t any harm in experimenting, but a true Internet marketing plan should be more comprehensive and results-focused. If you want to get beyond individual tools and ideas to think in a bigger-picture sense, here are three things that simply must factor into your short- and
How to Avoid Pulling the Plug on Your Internet Marketing Plan Too Soon
One of the great myths of Internet marketing is that you should expect to see results very quickly. Granted, promoting your business online can be much faster than traditional techniques like telemarketing or direct mail, but even the most well-researched and engineered campaigns don’t work overnight. This is understandably difficult for business owners and other clients to understand, and also raises a tough issue: How do you give your campaign enough time to work
What Many New Clients Still Don’t Get About Agile Marketing
Here at CAYK®, our clients often think we have two different jobs: working to become the very best Internet marketing firm in Calgary and spreading the word about agile marketing like it’s a religion. It’s true that you can barely walk into our offices without hearing how agile marketing is changing the world, but we think that’s a good thing – how can we help more of our clients if they don’t
3 Conversations You Never Have to Have With Agile Internet Marketing
Have you had an awkward, uncomfortable, or downright frustrating conversation with your web design and Internet marketing team? In our interviews with new clients, we find that most business owners and executives have. In fact, that’s often what has led them to us in the first place. We believe that a lot of these interactions stem from the wrong philosophy on how marketing teams and their clients work together. To show you why,
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