While spring has sprung in many parts of the world, it hasn't quite hit yet here, and there is still plenty of time to plan for your seasonal business. If your business relies heavily on seasonal interest, now is your chance to start planning your spring marketing strategy.
At CAYK® Marketing, we want to help you set yourself up for seasonal success. To this end we have outlined a few important aspects to consider when planning your seasonal business:
Adjust AdWords AdGroups
The organization of your Google AdWords AdGroups is essential to your success. Depending on what you're selling, you may have to design several advertising campaigns for each of your products or services. For each of these campaigns you should create an ad group to promote the various types of products or services that you're offering.
For each ad group, brainstorm a list of keywords that exhibit similar search intent and semantic relatedness. The ads that you write should express the general message that encompasses each group of AdWords. Your ads should also have a strong call to action and they should let the audience know what they should expect when they make their way onto your landing page.
Design New Landing Pages
If you're operating a seasonal business, it's important to renew interest when your products or services become relevant once again. If you're offering any new products this season, now is a great time to redesign your landing page.
If you're going to be putting out ads highlighting your new offerings, you should make sure that the primary headline on your redesigned landing page matches the ad that your visitors have clicked on to get there.
When designing your new landing page, make sure that your call to action is large and visible. It also helps to locate your call to action above the fold and you should use directional cues to point your visitors back to your call to action using arrows, photos, or videos that point back to your buttons.
Your landing page should be simple and it should clearly be centered on a single purpose. In order to do this you have to make sure to tailor a very focused message. Every element of your new landing page should align with the conceptual objectives you've outlined.
Update Site Images
As you get set to ramp up your seasonal business, it makes sense to update images on your landing page. If you don't have any professional images that help you advertise your products or services, now is a great time to find a professional photographer that can provide you with high-quality images at a reasonable price.
If your starting to get ready for the opening of your seasonal business, you need to think about designing targeted advertisements that help your company capitalize on seasonal interest. If you want to talk about your specific marketing needs, please don't hesitate to give us a call today!
