Does Working With an AdWords Certified Professional Raise Your PPC Costs?

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Recently, two members of the CAYK® team became Adwords Certified Professionals. Does that mean working with a company like ours to manage your pay-per-click search advertising is going to cost you more?

The short answer is “no.”

Unfortunately, many of our lesser-qualified competitors actually charge more than we do to help with your AdWords campaigns. In a bigger sense, though, this is the wrong question to ask – after all, would you go to a doctor or skydiving instructor who didn’t have the proper credentials just because you could save a little bit of money? Of course not — so why put your marketing at risk by making the same kind of mistake?

You Should Do Whatever You Can

The reality is you should do whatever you can to get the best AdWords vendors and consultants possible. What this comes down to, as always, is the difference between spending and investing.

You can always save money when you’re looking to spend less. But shorting your business by making the wrong investment only ends up costing you more cash later.

Target Your Best Prospects More Effectively

When you have someone who knows AdWords inside and out helping to organize and optimize your campaigns, you target your best prospects more effectively, create ads that are compelling to them, and get the most from every dollar you spend with efficiency and high-quality scores. On the opposite end of the spectrum, those companies making common AdWords mistakes pay more for every click and convert fewer viewers into buyers.

When it’s the bottom line you’re worried about – and that should always be your primary concern with any form of online advertising – it’s always a good idea to get expert help, especially if you aren’t going to pay anything extra for it. Why not get in touch with our team today and see how we can help you get more from your search advertising efforts?

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