Our Recent Articles
Why This Is the Perfect Time to Make the Switch to Responsive Internet Marketing
There’s never a bad time to make a good decision, of course, but right now could be the perfect opportunity for you to make the switch to responsive Internet marketing – that is, plans that allow you and your creative team to switch your approach from one month or quarter to the next rather than being tied to a traditional menu of activities. At its heart, responsive Internet marketing is
Are You Getting as Much as You Could be From Google?
Imagine for a moment that your very best customer came over for dinner and brought seven or eight of his colleagues and competitors, introducing each one of them to you personally. That’s probably not going to happen, but you could get an even more powerful set of referrals without cleaning your home or spending hours in the kitchen… all you have to do is get Google to start sending more
Does Working With an AdWords Certified Professional Raise Your PPC Costs?
Recently, two members of the CAYK® team became Adwords Certified Professionals. Does that mean working with a company like ours to manage your pay-per-click search advertising is going to cost you more? The short answer is “no.” Unfortunately, many of our lesser-qualified competitors actually charge more than we do to help with your AdWords campaigns. In a bigger sense, though, this is the wrong question to ask – after all, would
5 Ways to Trim the Fat in Your Internet Marketing Campaigns
In this day and age, it’s more important than ever to eliminate the waste – in terms of time and money – from your Internet marketing budget. But how exactly do you do that, especially if you don’t know where the waste is in the first place? Here are five ways to trim the fat from your Internet marketing campaigns: 1. Review your objectives. If you don’t know what you’re
One Surprising Way to Improve Your Internet Marketing
Looking for an offbeat and unconventional way to improve your Internet marketing campaigns this fall? Try something radical – ignore Google and search engine optimization as a whole for a couple of months. Before you start wondering how we’re going to defend ourselves against such heresay, note that we aren’t suggesting you give up the world’s largest search engine and its billions of users permanently. Instead, we are recommending that
Is Your New Website Ready to Drive Off the Lot?
What happens when your Calgary web designer hands you the keys to your new website, metaphorically speaking? If you’re expecting new sales, or even leads, to just come pouring in because you’ve upgraded your web presence, then you’re likely mistaken… and probably have a web design team that hasn’t adequately prepared you for what’s to come. That’s because Internet marketing is to your website what fuel is to a car
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