Our Recent Articles
There’s More to Marketing Than Just PPC
We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus entirely on PPC. We’d like to run through the other superstars of the marketing arsenal so that you know what you have at your fingertips. SEO and Search Marketing Trying to buy your way onto search results pages with PPC isn’t the wisest or most
Google AdWords 101
AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that are right for them. Meanwhile, it enables business owners like you to reach the right leads. Here’s what you need to know. The Basics of PPC PPC (Pay Per Click) refers to a web-based advertising practice wherein you, the business owner, pay a certain amount
What Should You Implement for Your Marketing Plan This Year?
Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on the right foot. Marketing is about establishing actionable objectives, so a look at some key categories should be just what you need. SEO & Content Every successful year in the life of your business requires a gameplan for the content you will create and how
What’s the Difference Between the Internet and the Web?
With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many of which get mixed up and misunderstood. “The internet” and “the web” are perfect examples. Here’s how to get them straight. The Network of Networks Before we had the World Wide Web, we had the internet. It developed out of a need for computer networks
Happy New Year From Everyone at CAYK!
There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with! The Importance of Looking Back When it comes to your marketing strategies, reflecting on the past year offers the benefit
Why It Pays to Work with Nerds
Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset, pricing, and other factors. Character and personality, however, make a huge difference. Here’s why a team of dedicated nerds will really get the job done. What Is a Nerd, Anyway? Despite what you might think, “nerd” isn’t necessarily a derogatory way of classifying a certain
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