Our Recent Articles

Is Firefox Hello Going to Kick Google in the Hangout?

May 18, 2015

Live video and text chat has been around for a while, but web browsers are continuously looking for ways to facilitate seamless text and video chat. Firefox provides a useful alternative to Google Chrome when it comes to the Hangout. Firefox Hello provides an in-browser tool for users to connect with anyone, anywhere via video, for free. If you’re unfamiliar with Firefox’s rollout of a new tool to help people

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Tips for Building a Comprehensive Marketing Plan

May 5, 2015

A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there can be a bit complex at times. Marketing in the modern era requires a comprehensive approach that takes advantage of every available avenue. At CAYK® Marketing, we strive to help businesses of all sizes capture the many tools in today’s marketing world and utilize them to

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How Important is Speed: Do Websites that Load Quickly Gain an Advantage in Organic Search?

April 15, 2015

Does the speed of your website actually matter? Can you lose users’ interest due to incessantly slow load times? The answer to both of these questions is a definitive “yes!” Your website’s ability to load quickly is paramount to retaining interested users. Quick-loading websites have been found to outperform slower sites on nearly every front, including search ranking, user experience, and user engagement. Websites that load faster also tend to

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How Significantly will Google’s Mobile-Friendly Algorithm Update Impact your Website?

April 1, 2015

Is your website already designed to be mobile-friendly? Are you prepared to conquer the upcoming changes in Google’s search algorithm? If not, it’s not too late! You still have about two months to make changes to your site before the new search algorithm goes into effect. While Google making changes to how it ranks websites in their search results should be nothing new to you, the update that will take

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Seasonal Change on the Horizon

March 23, 2015

While spring has sprung in many parts of the world, it hasn’t quite hit yet here, and there is still plenty of time to plan for your seasonal business. If your business relies heavily on seasonal interest, now is your chance to start planning your spring marketing strategy. At CAYK® Marketing, we want to help you set yourself up for seasonal success. To this end we have outlined a few important

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Benefits of Working with a Google AdWords Certified Partner

March 9, 2015

Is your company struggling to market itself effectively? Have you thought about bringing on a Google AdWords Certified Partner to help you? If not, you should know that certified partners have been trained to help you design and implement highly effective services and strategies that are up-to-date with the most recent developments in your industry. The Google Partner program is specifically designed to give agencies like CAYK® the tools and resources

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