Our Recent Articles

Why Your Social Networking Plan Needs You

October 15, 2015

When working with a marketing expert to put together a social networking plan for your business, it can be tempting to let them take the wheel and watch how things improve. After all, we’re here to give you the reach you couldn’t have gotten on your own. However, the best possible results can’t be had unless it’s a true team effort. We’ll explain why. Divide and Conquer When it comes

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How to Create Effective Online Content

October 1, 2015

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies. Create Something of Value One of the first things a potential client will want to do when visiting your website is

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Search Engine Optimization Through the Ages

September 15, 2015

The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.

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How to Make Your Blog Work For You

September 1, 2015

For countless businesses and independent professionals, a blog is one of the most valuable tools in the inbound marketing toolbox. With so much potential as a hub of searchable content — and a gateway into the rest of your online presence — it’s in your best interest to make it the best it can be. Here are just a few ways you can keep your bases covered.

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September 2015 – Google Events

August 18, 2015

We have several events planned in September and hope that you will join us. Starting on the 10th, we are hosting a webinar to follow up the Google Mobile Friendly Update that occurred in April. This is an easy one for people to join us right from their own desk! Do you eat breakfast? The Digital Breakfast with Google on September 23 will be right up your alley. Join us

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Is Video Really Worth It?

June 29, 2015

Everyone says video is absolutely necessary, but is it worth it? Producing a video today is kind of like producing a website in the past, “You build it, but nobody watches.” While video is very important to a well-rounded digital marketing strategy, it’s not exactly like you’re building the Hoover Dam in the desert. Unless you make an effort to comprehensively promote your video, it’s highly unlikely that you’ll receive

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