Your website is an opportunity to encapsulate the products, services, and core identity of your business into one distinctive online space. Doing this properly often requires that you stay ahead of the curve when it comes to web design trends. What should you watch out for in 2019?
Bold, Creative Graphics
These days it’s increasingly popular to use prominent, attention-grabbing text and and large, beautiful images or even background videos, especially on home pages. Micro animations are also excellent for enhancing the experience of navigation, whether you use them for buttons, menu items, or the loading of images. Think carefully about how geometry and colour strategy can direct the eye, perhaps using the single-page format to engage and captivate your visitors from top to bottom. Infographics, meanwhile, are perfect for thoroughly conveying key messages to your audience with both precision and a visually stimulating sense of fun.
Further Focus on Mobile
The rate of mobile web search has far surpassed that of desktop devices. It’s no passing trend, so you should double down on your efforts to make the mobile version of your site as impressive and marketing-efficient as its desktop counterpart. This is one of the key reasons to pursue responsive design. Your SEO strategy is incomplete without accounting for the role of responsiveness and mobile friendliness in rankings. If you’re an ecommerce business, it’s especially important to optimize the shopping experience that your site offers for tablet and smartphone visitors. More mobile search means more mobile shopping.
Voice Search Optimization
Plenty of businesses appreciate the importance of mobile-friendly design in SEO, but one factor that many are bound to neglect in 2019 is voice search optimization. You don’t want to be one of them; Comcore has projected that up to 50% of searches will be voice searches by 2020. Whether it’s Google’s Voice Search, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, the various methods for voice search are adding up to a serious transformation in the way that leads discover brands. Efforts such as keeping content concise and maximizing pagespeed can help in this department, but there’s a lot more to explore, so you’d better get started!
Few factors determine the perception of your business as significantly as your website. CAYK has the technical experience, creative skill, and knowledge of current trends to deliver a site that will help to boost your growth. Call (403) 456-0072 to learn more about what we can do for you!
