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CAYK | Marketing & Advertising Agency in Calgary

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  • How to Track the Deliverables of Responsive Internet Marketing

    If you have done business with us recently, then you already know how excited we are to be able to bring responsive Internet marketing plans to so many companies in and around Calgary. One of the things we focus on with responsive marketing, of course, is continual improvement, rather than…

    28th November 0 read more

  • The 4 Rules of Outsourcing Social Media

    It is becoming more and more common these days to outsource social media marketing – especially the creation of social content and posting from one format or profile to another. But, do you know the best practices you can use to ensure that your Internet marketing partner is giving you…

    19th June 0 read more

  • How Well do Your Social Contacts Know You?

    Earlier this month, we wrote about the need for personal attention in your social media marketing efforts if you truly want to make a splash on sites like Facebook and Twitter; however, simply being involved isn’t enough – the best businesses and professionals make themselves stand out by adding a…

    14th June 0 read more

  • The One Thing Missing From Many Social Media Marketing Plans

    Social networking has gone from being a fun Internet pastime to a big business, with companies of all sizes participating in one way or another. But, as the profiles and memberships go up – and the tweets and updates along with them – it’s easy to see that something is…

    12th June 0 read more

  • What To Do When You Receive Negative Feedback on Your Facebook Business Page

    As part of our business is social media management here in Calgary we’re kind of… um… speechless. This latest Facebook brand meltdown comes from a small business owner in Scottsdale, Arizona. Without going into full detail (there will be a link to the full story including screencaps of the offending status…

    16th May 0 read more

  • Why Social Media Marketing is About Chickens and Eggs

    For a social media marketing campaign to succeed and show any kind of measurable profit, it’s important to develop a list with a sufficient number of targeted contacts. At the same time, most social experts will tell you that Facebook, Twitter, and LinkedIn are great forums for making connections…as long…

    15th April 1 read more

  • Is Your Scheduled Twitter Feed a Marketing Disaster Waiting to Happen?

    Twitter can be a wonderful tool for communicating with lots of different customers and colleagues all at once, with the added bonus that followers can re-tweet your messages to their contacts, magnifying your marketing and PR reach with every message. The only problem? Logging onto Twitter can be time-intensive and…

    21st January 0 read more

  • Should Sex Offenders Be Allowed On Facebook?

    Josh Wolford wrote an article over at WebPro News the question, “Should Sex Offenders Be Allowed on Facebook” Josh wrote, “People convicted of sex crimes + a giant network of hundreds of millions of teens as young as 13 (officially) = obvious disaster. Any parent or even non-parent can see…

    7th June 0 read more

  • The Biggest Myth of Social Media Marketing

    There are a lot of misconceptions around social media marketing. It isn’t unusual to find business owners and managers, for example, who think that setting up a Facebook profile is enough to double their online sales (it isn’t). Similarly, it isn’t unheard of to speak with new clients who think…

    7th March 0 read more

  • What Makes Social Media Marketing So Great

    From our side of the desk, in one of Canada’s fastest-growing online marketing companies, the new advertising opportunities that are popping up on social media sites are very exciting. In many ways, tools like sponsored tweets and pay per click ads on Facebook remind us of the early days of…

    6th December 0 read more