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  • The Benefits of Investing in Owned Content

    With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend…

    26th February 0 read more

  • The Proven Formula for Web Marketing Content

    Do you know how to generate great web content that attracts buyers and convinces them to do business with you? Most Calgary businesses don’t, but the principles are incredibly easy to learn. In fact, all you have to do is follow our proven formula for creating web marketing content: First,…

    20th November 0 read more

  • 3 Questions to Ask Before You Send a Check to Your Calgary Internet Marketing Company

    We all know the easiest way to get help with Calgary Internet marketing – or virtually any service – is to just keep working with the business or vendor you’ve always worked with in the past. That’s not always the best strategy, however, especially if you aren’t getting the service…

    17th July 0 read more

  • Why Responsive Internet Marketing Is Only Getting Bigger

    Although we were amongst the first Calgary Internet marketing firms to adopt the concept of responsive marketing campaigns, we expect many others are going to follow our example soon. That isn’t just because clients love responsive marketing, or even because of the incredible results we’ve been able to generate for…

    12th June 0 read more

  • 5 High-ROI Internet Marketing Tools for 2014

    In a recent post, we reminded business owners and executives that Internet marketing plans should consist of a lot more than a simple checklist of items to do or try. But, that doesn’t mean there aren’t certain ingredients that almost every business should be taking advantage of. To help you ensure you…

    27th February 0 read more

  • Why You Don’t Want a “Checklist” Approach to Internet Marketing

    If you were to ask most business owners and executives what they needed in order to be successful in Internet marketing, what you’d probably get from them would be a long checklist of different ideas and techniques. Certainly, that’s not a bad place to begin, especially when you consider that the best…

    13th February 0 read more

  • Do You Need Separate Online and Offline Marketing Partners?

    For a while, after Internet business and online marketing became huge topics, it was necessary for ad agencies, graphic designers, and other creative vendors to distinguish themselves as “online” or “offline.” But, in 2014, do these distinctions still matter? And do you actually need separate vendors for online and offline marketing? For huge companies…

    9th January 0 read more

  • The Three Easiest Things to Change in Internet Marketing

    Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement. You…

    19th December 0 read more

  • What’s the Argument Against Responsive Internet Marketing?

    Any time a new idea is introduced into the business world – and especially the world of Internet marketing – there are going to be some people who are going to fight. It’s no surprise then, that while Calgary businesses are embracing responsive Internet marketing plans, a number of agencies…

    14th November 0 read more

  • How to Make Internet Marketing More Effective Without Spending More Money

    Traditionally speaking, trying new things in your online marketing plan – or aiming for bigger results – has meant spending more money. There just didn’t used to be any way around it: If you wanted something bigger or different, you were probably going to have to pay for it. But, what if…

    29th October 0 read more