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  • Marketing to the Next Generation

    Your audience doesn’t stay the same forever. Whether you want to prepare for shifting demographics or expand the age range of your audience altogether, here’s how to market with the younger generation in mind. Understanding Millennials Why modify your approach to bring in millennial leads? The answer is simple: even…

    1st September 0 read more

  • Is PPC Just a Waste of Money?

    Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but it all comes down to one very important question: are Adwords campaigns worth the investment? A Common Fear Many people assume that modern advertising techniques…

    8th August 0 read more

  • Herding Cats: Why Doing Everything Without a Marketing Team Is So Difficult

    If you own a business, you probably have plenty of experience being in a leadership position. One thing that can get a bit overwhelming is delegating between large numbers of people. Believe it or not, the same can be true of your marketing plan. What Successful Marketing Requires These days,…

    11th July 0 read more

  • Working With Your Digital Marketing Agency to Build the Perfect Strategy

    We talk a lot about how important it is to trust in a qualified team when implementing a marketing strategy for your business. It’s even more important, however, to know exactly what is involved when working with your agency to make this strategy work! Planning It all starts with a…

    15th May 0 read more

  • What to Do If You Need More Business Now

    The success of your marketing plan and how quickly you get results depends on what tools you use and how. Some take time while others are more immediate. So what if you need results as soon as possible? Here are a few things you should consider. AdWords If you want…

    1st February 0 read more

  • What Should Be a Part of Your Marketing Plan Next Year?

    Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What strategies should you include in your marketing plan and why? To help you stay ahead of the curve, here are a few key suggestions. SEO…

    16th November 0 read more

  • How to Create Effective Online Content

    Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies. Create…

    1st October 0 read more

  • How to Make Your Blog Work For You

    For countless businesses and independent professionals, a blog is one of the most valuable tools in the inbound marketing toolbox. With so much potential as a hub of searchable content — and a gateway into the rest of your online presence — it’s in your best interest to make it the best it can be. Here are just a few ways you can keep your bases covered.

    1st September 0 read more

  • The Benefits of Investing in Owned Content

    With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend…

    26th February 0 read more

  • The Proven Formula for Web Marketing Content

    Do you know how to generate great web content that attracts buyers and convinces them to do business with you? Most Calgary businesses don’t, but the principles are incredibly easy to learn. In fact, all you have to do is follow our proven formula for creating web marketing content: First,…

    20th November 0 read more