A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format.
Previously, we mentioned that personalized email campaigns are only the tip of the iceberg when it comes to marketing automation. It can serve a multitude
The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is
It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of
Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often
Marketing automation seems great as a concept, but does it live up to the hype in practice? Like any approach to digital marketing, this depends
Executing a marketing strategy is like driving a vehicle. You have to be observant of the environment around you and continuously assess and adjust the
With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to
