It's common for people to assume that a great-looking website will earn you big points with the visitors you're hoping to convert. This isn't necessarily false, it's just one part of the picture. Visual appeal must be coupled with high usability, and there are several ways you can secure it.
Predictability
No one wants to be called “predictable”. Your business website, however, should be. This isn't to say that you shouldn't explore new design trends and find ways to stand out. It means that, immediately upon arriving, the user needs to understand how to navigate the interface of your site to get where they need to go. You don't need to reinvent the wheel when deciding where a menu bar or your contact info will be located. Place them logically and intuitively!
Page Load Time
This is one of those things that seems minute and subtle, but in reality has a significant effect on a user's impression of your site, and in effect, your company. This issue doesn't even need to be particularly pronounced to be harmful. Psychologically speaking, even a slightly sluggish site can detract from the overall experience that a lead has of your brand. Work with smart developers who design efficiently and use a CMS or hosting service with dependable servers.
Design & Readability
The design of a site isn't just for show. Web developers who understand user experience and interface design know that the fundamental building blocks of shape and colour can be leveraged to excellent effect. All the better if your developers also happen to be marketing experts. They'll know how to draw your leads in with great content and maintain their attention by enhancing that content with a visually enticing yet highly readable manner of presentation.
Mobile-Friendliness
Last but certainly not least, it should almost go without saying that the all-powerful factor of mobile-friendliness encompasses not just search visibility, but usability as well. There are few experiences more unpleasant than arriving at a company site via smartphone or tablet only to find yourself squinting at its desktop-designed layout squeezed clumsily into the frame of your miniature screen. Avoid this unflattering incident at all costs and make it responsive!
Creating a powerful, marketing-driven website is an essential step in capturing your audience and fostering credibility for your enterprise. Infused with our extensive marketing expertise, our custom web development services are second to none. Call us at (403) 456-0072 to get started!
