Categories
Internet Marketing

Mobile first marketing

Mobile-first marketing begins with an ad created for mobile phones then expands to accommodate tablets, laptops, and desktops. It caters to the on-the-go lifestyle of consumers who use their phones to check email and/or browse whenever and wherever. Mobile first ads are generally filmed in an upright position and display multiple images for users to swipe through. With global data traffic forecast to increase to 49 Exabyte per month by 2021 and the average daily amount of time spent by adults on mobile devices approximately 203 minutes, this advertising strategy is gaining traction.

Remarketing ads enable your company to show targeted ads (through the use of cookies) to users who have already visited your site. This allows you to send custom content/messages to your target audience, provide more personalized/timely ads and boosts your revenue as remarketing ads have a high return on investment.

Influencer marketing is a word of mouth approach to advertising that uses key leaders to augment your company’s message. Influencers may be carefully selected celebrities and/or well know Instagram or YouTube personalities. They help promote your business through their social channels.

User-generated content (UGC) is content created and published by unpaid contributors (fans, frequent purchasers/users) who promote your brand through blog posts, website pages, images, social media posts, testimonials, videos and tweets. Considering that UGC is more likely to influence a conversion than professional content, can you afford to ignore this advertising stream?

Over the top advertising (OTT ads): It is increasingly popular to stream content from over the top services (Netflix, HBO Now, Apple TV+, Google Play Movies & TV, Hulu, Amazon Prime Video, Disney+, etc.) via integrated Smart TVs, personal computers, mobile devices and digital media players. OTT advertising is the placement of ads on OTT content. This advertising method allows your company to use advanced analytics and targeted ad insertion to get your ad to the right person at the right time. OTT advertising has the potential to generate massive revenue.

References:

Wordstream [1]
Wordstream [3]
Smartyads [4]
Instapage [5]
Instapage [6]
Muritech [7]
TemplateToaster [8]
Business 2 Community[9]
Singlegrain[10]
Instapage[11]
Curalate[12]
3playmedia[13]
tintup[14]

Categories
Calgary Marketing News

Does Inbound Marketing Mean the End of Real-World Relationships?

Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end to personal, human relationships. This is most often said of social media, but for some, it may also be a concern with inbound marketing.

What’s the Issue?

When reflecting on older approaches to marketing, it’s easy for some business owners and professionals to look back with rose-tinted glasses. The more traditionally-minded among them may view digital marketing as indicative of a larger dependency on the virtual world. Review sites appear to mean the end of word-of-mouth recommendation, Google searches seem to threaten the value of firsthand experience, and social media spells the demise of real-life community-building. Since these are just a few ingredients of inbound marketing, does this mean that inbound marketing is an “anti-human” way to grow your business?

The Fact of the Matter

The short answer is absolutely not, and in fact quite the contrary. Inbound marketing practices have, in part, developed out of an increased demand for more dynamic, personal engagement between brands and their communities. It’s about fostering a two-way relationship that offers audiences a more substantial and genuinely rewarding experience, going beyond a given company’s products or services in and of themselves. Because these principles are at the heart of inbound marketing, this philosophy incentivizes businesses to get creative about how they interact with the people around them.

Your Strategy

When your business embraces inbound marketing, you will be more equipped than ever to establish an enriching presence in the lives of your potential and established clients. The more diverse this presence is, the more reasons your leads will have to come to you. Attend community events to spread the word about what you do, post photos on social media with happy clients at your headquarters, and create content that will get people talking both online and offline about your expertise. The ideal inbound strategy is one that combines the strength of web-based tools with the timeless importance of community-building and human relationships!

The work we do with our clients is all the proof you need that inbound marketing and real-world relationships can thrive together as part of one powerful marketing philosophy. Give the CAYK team a call at (403) 456-0072 today, we’d love to bring you closer than ever to your audience!

Categories
Internet Marketing Online Marketing

Get Better Digital Marketing Results with Less Effort

A common complaint we hear from clients planning new marketing campaigns is how they don’t have enough time to accurately produce their vision. This is a problem because it often leads to shortcuts and scheduling conflicts. However, there is a new force within the marketing industry that provides a superior alternative to this method. That force is digital marketing agencies, and they deliver high quality, customized strategies for all of their clients. How do they accomplish such a grand task?

The first way is perhaps the most obvious. It’s what they do as a profession! So a client’s time isn’t spent clarifying what they want, directing staff to specific parts of the project, or struggling to meet deadlines. Instead, the time commitment is only a couple of meetings at the beginning of the marketing strategy, and after these are concluded the digital marketing agencies team of professionals gets to work crafting a strategy that works for your business. As the project moves along, regular updates and reports help to keep client informed of the status. This helps the client do what they do best, while providing enough information to allow them to feel confident that their money is being well-spent.

However, the benefits are not all so obvious. Digital marketing agencies also have the advantage of not being limited to a single individual trying to accomplish everything prior to the strategy launch. Digital marketing agencies offer a wide variety of skill sets from developing and programming to writing, designing and editing. This helps to craft a holistic strategy that has expert knowledge ingrained at every step.

“Expert knowledge is ingrained at every step.” This is the greatest benefit of utilizing a digital marketing agency. With years of experience in traditional marketing and a continuing expansion of knowledge into the best techniques for online content they are able to offer advice in many areas. Knowledge about the latest trends in Search Engine Optimization, Marketing Automation, Google Adwords, analytics, and more helps you keep your brand at the top of the search results.

Not only do clients receive the benefits of social media management, marketing automation, and a Google Partner Agency, but they also receive the benefits of the latest design trends, cutting edge website programming standards, and professionally written copy. All of these features ensure that every client gets a powerful campaign that doesn’t require them to watch over someone’s shoulder. The process is streamlined to make sure that clients can focus on what is important, and rest easy knowing that their website is working for them not against them. All of this, and in many cases, for less than hiring a minimum wage in-house employee.

Categories
Internet Marketing

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why.

How 09It Happens

Let’s say you decide to get serious about search optimization. You upgrade your website with great content, mobile friendly design, and more. You regularly post useful and engaging articles relevant to your industry, you know how to use your keywords, and you enhance this with excellent use of social media. With these and other efforts going full speed ahead, you eventually start to see your company dominate in search results for the most important terms connected to your products or services. Finally, you decide that you can relax or even drop your SEO strategy to save time and money. Now we have a problem!

Why It’s a Big Deal

Optimizing a website for high search performance is an ongoing journey. One of the most harmful assumptions you can make is that your status in search results is permanent. That status requires upkeep, diligence, and adaptability. You need to be able to respond swiftly to the increasing or decreasing importance of search terms in your industry, and you have to sustain the visibility of your brand as much as possible. Most importantly, if leads (or Google) find that your content is outdated or less relevant than it once was, this will both hurt your ranking and send a pretty unflattering message about your conviction as a company.

How to Avoid It

When it comes to the longevity of your site’s high ranking, one of the most important determiners is the relevance of your content. This is why elements such as an up-to-date blog are so instrumental. It has to be as clear as possible that your company is consistently in tune with the outside world and can generate new information. Meanwhile, small businesses often struggle to stay fresh and relevant online when they don’t have a great marketing agency helping them with all the necessary tasks. Never forget that teaming up with the right experts is a surefire way to keep your ranking in the right place!

No matter what part of digital marketing you focus on, it should be pursued with conviction. The most successful strategies are the ones that go the extra mile and maintain a competitive edge. The team at CAYK can help you accomplish this and more, so call us at (403) 456-0072 today!

Categories
Online Marketing

Starting the Year with Inbound Marketing Automation

Digital marketing can take your business on many exciting journeys, and each journey will yield the best results when you put your best foot forward from the start. What better way to start 2018 than with a technology as sophisticated and dynamic as marketing automation?

Why It Will Jump-Start Your Year

It’s often wise for a business to begin the year with an assessment of and upgrade to their website. First and foremost, you need to convert leads as consistently as possible, a goal which has new and challenging strategic requirements with every passing year. There are few tools and techniques out there in the world of digital marketing that can help you convert your visitors better than marketing automation. It’s not enough to just make your landing pages look good with flashy design and clever copy. You need to take things to another level, addressing each visitor with directness and maximum relevance.

The Inbound Way

While marketing automation is great for gathering information on your leads and allowing a more relevant experience to grow from it, it can’t do as much on its own. As usual, if you only see half the picture, you’ll probably end up falling short on your goals. Every technology needs a complement that can enhance its strengths and balance out its weaknesses. This is why taking an inbound approach to marketing automation is something that all modern businesses should seriously consider. If you don’t attract those visitors with good keyword strategy, enticing content, and smart use of social media, your automation technique simply won’t have any leads to convert.

Where to Begin?

Once you know the ingredients that will lead to a higher flow of visitors and a more reliable rate of conversion, everything becomes a question of how to combine and execute those ingredients in the right way. As is often the case, inbound marketing automation takes time and effort to show the results you need. With the right help, all of the technical ins and outs will be taken care of for you so that you can focus on running your business. This is the value of an experienced marketing team. The one you choose should prioritize communication, honesty, and diligence above all else. This is what is needed in order to get those visitors to the pages that will make them your clients!

If you want your business to speak to its audience in a more direct and adaptable way, CAYK has everything you need to make it happen. For a comprehensive, holistic marketing solution that truly delivers results, give us a call at (403) 456-0072 and put your best foot forward today!

Categories
Search Engine Optimization

3 Keys to Successful SEO

Any business owner who wants to keep their company competitive and firmly grounded in the present should embrace the importance of SEO. However, it’s not an easy area of marketing to dive into without knowing a few key essentials. Here are three bases you need to have covered.

Do Your Research

Preparation and research are everything. For instance, form a clear vision of your audience and what information in your industry they will find useful and engaging. Combine this is with a blog that is scheduled consistently and written well. Have a good understanding of key terms that you need to tap into. Make it a priority to know your KPIs (key performance indicator) and establish actionable goals as well as the ways in which you will assess whether or not you’ve reached them. Don’t just eyeball your performance, use the right analytics tools to pinpoint what pages are bringing you high-quality traffic and what SEO decisions made that traffic possible.

Combine Your Tools

SEO doesn’t exist in a vacuum, it’s one of many components of your marketing strategy, and they all need to work collaboratively and dynamically to add up to a successful approach. Use social media to link to the article content on you site that holds the key to your ranking improvement. Pay attention to what landing pages in your PPC strategy have given you the best ROI and take that into consideration when developing pages for SEO purposes. Use an open-source CMS like WordPress that allows you to fully realize the content you envision in the best way possible. In other words, be mindful of the roles of all your tools and think holistically!

Get the Right Help

Applying all this theory is often easier said than done, and that is why working with a great digital marketing team is so powerful. Due to the nature of SEO, assessing performance takes time, and a misstep can cost you a lot of it. Whether you need help writing high-quality blogs at a consistent rate, have trouble learning all the analytics tools out there, or just want to put the search ranking of your business into the hands of a seasoned expert, a partnership with a holistic digital marketing firm could be the best SEO decision you’ve ever made!

A high search ranking for your business demands a commitment to smart tactics, savvy use of your platforms and web development, and genuinely valuable content. With the help of the team at CAYK, you’ll hit the bullseye in these departments and more. Call (403) 456-0072 today!

Categories
Internet Marketing Online Marketing

3 Reasons Why Your Blog Is Only Getting More Important

In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why.

The Competition

As new ways to distinguish your business present themselves, things will only get more competitive. Blogging isn’t what it used to be. The tools used for it and the forms of content that blogs can be used to present have diversified radically over the past decade. Content management systems, trends in visual information like infographics and video, and other factors have put more power at your fingertips, but they’ve done the same for your competitors. This means that as time goes on, your blog only becomes more and more critical to your ability to stand out.

Integration of Efforts

No blog stands alone. Your content is a part of your marketing strategy that affects many others, and the way in which these elements integrate with one another is only growing more complex as time goes on. For instance, with the rise of inbound-focused marketing automation, it’s more critical than ever that your site has the power to generate leads. You’ll really be in business when you can draw in new traffic with your blog and combine it with strong conversion rate optimization and automation technique. As marketing continues to change, so does your blog’s role in your strategy, so keep up accordingly!

Positive Side-Effects

It’s simple to list all of the primary effects of maintaining an excellent blog, but if you’re doing it right, the advantages don’t stop there. Firstly, it’s a great source of motivation to keep your knowledge as sharp as possible. The more consistently up to speed you are in your field, the higher the value and reliability of your content will be. This is an incentive that’s hard to lock down when you don’t have the blog and its audience to keep you driven. As time goes on, your leads and clients will expect you to keep your quality optimized, so it will only become more critical to your brand.

Are you taking your blog seriously as a means to increase traffic, boost your credibility, and get a jump on the competition? If not, you should be! Among our many services, help with inbound techniques like blogging is one of our specialities. Call (403) 456-0072 to get started today!

Categories
Online Marketing

Understanding Inbound Marketing Automation

Knowing the Distinction

These days, a brand’s online presence and marketing strategy are spread out to many different venues. This means that a traditional approach to marketing automation, one that generally tends to be too focused on email and sets up a system of conditions and marketing actions that can be too rigid, is a bit outdated. The distinction lies in understanding that your automated marketing actions need to be holistic, taking into account all the diverse factors that define a lead and how they are drawn to your brand. That’s what inbound is all about!

Why It Works

Combining marketing automation with inbound techniques should bring out the best of both worlds and compensate for the limitations of each. Marketing automation may be great for tailoring your marketing actions to the data you gather from established leads, but how do you establish those leads in the first place? With a strong set of inbound tools like SEO, content, and social media! Meanwhile, inbound marketing may be great for drawing an audience towards you, but how can you gain a concrete, data-driven understanding of the people in that audience and nurture your leads with the right actions that produce conversions? That’s where marketing automation comes in.

A Dynamic Approach for a Dynamic World

We often emphasize the importance of looking at digital marketing as a holistic system. Rather than thinking of everything in terms of either/or, which can force you to choose one tool over another, there’s a better way to navigate today’s dynamic marketing environment. The best aspects of old tools can be combined with those of new strategies, and the union of marketing automation with inbound marketing is a perfect testament to this. Your audience isn’t comprised of numbers, but knowing and utilizing the numbers is critical if you want to convert those visitors into new and happy clients!

If you want to harness the potential of marketing automation, it’s only right that you make your strategy as flexible as today’s inbound marketing environment. The CAYK team will help you implement this philosophy in a way that’s right for your company, so call (403) 456-0072 today!

Categories
Online Marketing

Marketing Automation Without CRO? It Could Be a Waste of Time!

We’ve given you a look at some key considerations when it comes to marketing automation, but many of the best tools offer the greatest results when combined with others. Marketing automation and conversion rate optimization, for instance, is a match made in heaven!

What’s Conversion Rate Optimization?

If you’re familiar with search engine optimization, you know that it aims to maximize the visibility of your site and overall brand in search results for certain related terms. CRO, on the other hand, is dedicated to maximizing the effectiveness of your site in securing conversions. Whether you want your site visitors to create an account, contact your business for an appointment, or perform any other desired act that ideally leads to the establishment of a new client, CRO practices are designed to ensure that it happens.

The Focus of Your Efforts

A significant portion of marketing efforts are focused on things like social media and PPC. While these are two vital components to any marketing strategy, it’s important not to forget where the moment of conversion most often arises. Marketing automation strategy can be applied in many avenues of digital marketing, but if you don’t harness its power for your landing pages, your conversion rates may never see the growth you want. This is why exploring automation technique could be a waste of time if you don’t address the most important venue for finally confirming a new client: your website.

Combining Two Powerful Strategies

You’ve probably learned from recent CAYK blogs that marketing automation is great for dynamically shaping your strategies to the characteristics and behaviour of your leads. This is precisely why it is the best friend of a smart CRO. Maximizing conversions is made far easier when you have high-quality analytics on your leads and can tailor the many elements of your site to the insights you gain from those analytics. The more relevant your landing pages, the better they meet the needs of your visitors. How do you achieve real growth? By utilizing the data to know your leads and by implementing the right tools to give them what they want!

The potential of marketing automation and conversion rate optimization is one of the most important aspects of digital marketing to keep an eye on today. CAYK is here to offer you a comprehensive strategy that will give you real results, so call (403) 456-0072 to get started!

Categories
Online Marketing

Taking Advantage of MailChimp’s Free Marketing Automation

With so many different marketing tasks to keep up with in your strategy, things would be pretty overwhelming if it weren’t for marketing automation. Some automation solutions are more affordable than others, but thankfully the email campaign service MailChimp has you covered!

What is Marketing Automation?

Like any range of digital technologies, the thing that makes online marketing so powerful is its ability to streamline what you do and bring you to your goals more efficiently. Live chat connects leads and clients with businesses, social media brings communities together in personal and immediate ways and so on. However, when we take this principle of efficiency to another level, we get marketing automation. This is a practice that aims to make certain marketing actions self-sustaining so that you don’t need to carry out every little individual task on your own. This can either take the form of automated emails sent in response to a certain condition, or it can reshape the experience of your website to respond to visitors in a more dynamic way.

MailChimp’s Automation Tools

You’re probably familiar with MailChimp, which is a “freemium” service that has specialized in email campaign management for many years. However, in addition to its email campaign tools, MailChimp has also offered a few other digital marketing tools for advanced paying users. Recently, the company has made its advanced automated marketing features available to those who are using their basic free package. If a customer has left something in their shopping cart without purchasing, for instance, businesses using MailChimp can configure it to send an automated reminder email after a certain period of time. You can even configure more specialized custom automations.

A Helping Hand

Opening up the accessibility of automation tools to its free user base is a significant move for MailChimp. It means that a wider range of businesses will now be able to carry out professional and effective automated marketing tasks that can mean the difference between a lost lead and new loyal customer. People who were previously unaware of this strategy can now familiarize themselves. That being said, it’s important to bear in mind that these free features are still limited. They provide an excellent introduction to marketing automation, but to bring your high-tech strategy to the next level, joining forces with a professional marketing team is the way to go!

Marketing automation is just one of many different aspects of digital marketing becoming both more sophisticated and accessible for business owners everywhere. With the combined experience of everyone at CAYK, you can always go further! Call us at (403) 456-0072 today.