Tag: E Marketing

SEO and SEM Marketing

What is SEO and SEM Marketing?

Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies

Read More
Where Are The Cookies Going?

Where Are The Cookies Going?

Cookies are small pieces of code that are added to web browsers when you visit different websites. They help websites remember information about your visit

Read More
A desk setup with a laptop, a blue notebook, and a white cake, featuring CAYK Marketing business cards to illustrate the synergy between branding vs. marketing.

Branding vs. Marketing

Marketing and branding are both excellent tools to make your business stand out. These two terms have a tendency to be used interchangeably but are

Read More
What is Marketing Automation?

What is Marketing Automation?

Marketing is the action of promoting and selling products and/or services and includes market research and advertising. Over time, there’s been a shift away from

Read More
Digital Marketing in 2023

Digital Marketing in 2023

A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness

Read More