Tag: digital

Page Speed Matters!

Page Speed Matters!

Page load speed affects bounce rates, is an indicator of overall user experience and is a factor in a site’s ranking. You can improve organic

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About Custom Content Marketing

Custom Content Marketing

Not all content will engage your audience. You need content that satisfies your customers, stands out amidst the competition, inspires your audience and nudges readers

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Conducting an A/B/n Split Test - CAYK Marketing - Digital Marketing Agency - Featured Image

Conducting an A/B/n Split Test

A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website

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A/B/n Split Testing - CAYK Marketing - Digital Marketing Agency - Featured Image

A/B/n Split Testing

One of the simplest and most effective ways to boost post-click landing page conversion rates is to use a powerful method of optimization called split

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Dynamic Search Ads

Dynamic Search Ads

Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your

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Weather-Based Advertising

Weather-Based Ads

The weather has a large influence on human behaviour, including buying behaviour. Temperature, humidity, snowfall, and, especially sunlight, can affect retail sales. In fact, only

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