When it comes to the holiday season – at least from an Internet marketing perspective – e-commerce sites and online retailers get all the attention. That makes sense, given that most of them make the majority of their annual profit during the few weeks between mid-October and the end of December, but what about everyone else?
Just because Cyber Monday isn’t a big deal in your business doesn’t mean you should ignore Internet marketing during the holidays, or that there aren’t some changes you can make to your business website. In fact, here are a few details you definitely shouldn’t overlook in December:
Updating your company’s schedule and hours. If you’re going to have limited availability during December, or close down your office or retail shop altogether, make sure your website and social profiles reflect that fact. Otherwise, you could disappoint customers and cause them to take their business elsewhere.
Adding notes about shipping or response times. The same goes for things like shipping times on new orders and customer service response and delays. Buyers will be a lot more forgiving if you let them know about any expected waits in advance, so give them early notice.
Preparing for any big January plans. Lots of businesses like to announce new programs and ideas at the start of a fresh calendar year. Why not give your most important customers a taste of what’s to come, or ask for their feedback to ensure you’re going to be on the right track?
Wishing your customers a happy holiday season. No matter what business you’re in, relationships are important. Why not send a quick holiday season’s greeting to your customers to let them know that you’re thinking about them and are grateful for their business?
Looking for commonsense Internet marketing help for your business? Get in touch with CAYK® today and let us show you what we’ve done for other companies that needed business web design and Internet marketing in Calgary.