Pay-per-click advertising, through Google's AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it's a virtually instant way to attract visitors to a website, but on the other, it's not just as easy as writing a few ads and watching the sales come in.
So should you be adding or expanding PPC advertising to your Internet marketing mix? Let's look at the good and the bad…
The Good in PPC Advertising
There is a lot to love about PPC advertising in 2015, including:
- The fact that PPC ads and campaigns are incredibly fast and easy to set up. You could have new leads coming to your site within just a couple of hours.
- There are now more pay-per-click opportunities than ever before, including image ads, social ads, and Google Remarketing.
- PPC advertising lets you test ideas and target markets very quickly, and without spending much money.
The Bad News on PPC
It's not all great news, though. There are a few downsides to PPC these days, such as:
- Pay-per-click has gotten a lot more competitive. You'll have to work harder to win visitors, and it's easy to waste money if you aren't careful.
- More advanced advertising options mean more time spent envisioning and maintaining campaigns. Expect that it's going to take a little bit of work.
- Even though paid traffic still converts at a high rate, some searchers and users seldom click on ads. That means you should supplement PPC with other activities.
So, Is PPC Worth Your Time and Money?
What you probably really want to know is whether PPC is worth the time and money. It absolutely is, but it's important to get things right if you want your campaign to be a profitable one. Talk to the Google-certified team at CAYK® today to see how we can help you put together a set of ads that gets the job done.