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Tips for Building a Comprehensive Marketing Plan
A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there can be a bit complex at times. Marketing in the modern era requires a comprehensive approach that takes advantage of every available avenue. At CAYK® Marketing, we strive to help businesses of all sizes capture the many tools in today’s marketing world and utilize them to
How Important is Speed: Do Websites that Load Quickly Gain an Advantage in Organic Search?
Does the speed of your website actually matter? Can you lose users’ interest due to incessantly slow load times? The answer to both of these questions is a definitive “yes!” Your website’s ability to load quickly is paramount to retaining interested users. Quick-loading websites have been found to outperform slower sites on nearly every front, including search ranking, user experience, and user engagement. Websites that load faster also tend to
How Significantly will Google’s Mobile-Friendly Algorithm Update Impact your Website?
Is your website already designed to be mobile-friendly? Are you prepared to conquer the upcoming changes in Google‘s search algorithm? If not, it’s not too late! You still have about two months to make changes to your site before the new search algorithm goes into effect. While Google making changes to how it ranks websites in their search results should be nothing new to you, the update that will take
Seasonal Change on the Horizon
While spring has sprung in many parts of the world, it hasn’t quite hit yet here, and there is still plenty of time to plan for your seasonal business. If your business relies heavily on seasonal interest, now is your chance to start planning your spring marketing strategy. At CAYK® Marketing, we want to help you set yourself up for seasonal success. To this end we have outlined a few important
Benefits of Working with a Google AdWords Certified Partner
Is your company struggling to market itself effectively? Have you thought about bringing on a Google AdWords Certified Partner to help you? If not, you should know that certified partners have been trained to help you design and implement highly effective services and strategies that are up-to-date with the most recent developments in your industry. The Google Partner program is specifically designed to give agencies like CAYK® the tools and resources
The Benefits of Investing in Owned Content
With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself. Owned content is a growing trend that promotes the use of original videos, blog content, a functional and responsive website, and active social media channels to
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