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what is content optimization

What Is Content Optimization?

October 16, 2023

Content optimization is an essential component of every successful content marketing strategy. It refers to the practice of updating and improving digital content to establish the best chances of achieving its goals. These goals can range from ranking in Google, converting readers into customers, or acquiring backlinks. However, in many cases, it can be a combination of all these metrics. Content optimization in SEO ensures that content is crafted and

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how to target competitors audience on facebook

How To Target Competitors’ Audience On Facebook?

October 2, 2023

Facebook and Instagram have some of the best targeting options for marketers. In fact, the platform allows businesses to target over 1.5 billion people! When you tap into the correct custom audiences, you can amplify your results and achieve successful campaigns repeatedly. Targeting your competitors’ audience on Facebook can be a powerful strategy to connect with potential customers who are already interested in similar products or services that your business

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seo friendly website

SEO-Friendly Website: What It Is, How To Check And Make The Site SEO-Friendly

September 18, 2023

Modifying your website for search engine optimization (SEO) is vital for today’s competitive online environment. Several online experiences start with a query on Google and similar search engines. Therefore, having your website appear on the top of the search result page (SERP) has many advantages ranging from increasing your website’s organic traffic to increasing your website’s credibility. What Is An SEO-Friendly Website? Creating a website SEO-friendly means that Google and

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B2B Content Marketing Trends

You Can Still Make It: 10 B2B Content Marketing Trends In 2023

September 4, 2023

B2B content marketing is successful when it is supported by a strategy and the resources to implement that strategy. The following B2B content marketing trends in 2023 will guide you in the broad world of content so that you can exceed your marketing goals for this year. B2B Content Marketing Trends For 2023 Social media marketing will be on the rise for B2B marketers Social media platforms allow access to

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Why don’t I see my Google Ads when I search?

August 23, 2023

Why you will not always see your own ads. You want your ads to show up to the most relevant ‘searchers’ during their campaign. The natural response is to open a web browser and start doing Google searches to “check your ads”. If you do this you will decrease the quality score on your ad campaign and your ads may stop showing completely. Don’t search Google to see your own

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Weather based advertising

Weather Based Advertising

August 23, 2023

The weather has a large influence on human behaviour, including consumer purchasing behaviour. Temperature, humidity, snowfall, and, especially sunlight, or the lack of it, can affect retail sales and consumer spending, and weather based ads leverages this fact as a form of location based advertising optimization. Weather is hugely impactful with only the overall state of the economy having a larger influence on purchasing!The ability to adjust advertising campaigns based

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