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Improve Your Brand’s Online Presence

Improving Your Brand’s Online Presence

Your brand’s online presence is what allows people to find, interact, get to know, like and trust you. The face behind your business is as crucial as the business itself. It’s important to create a positive image and a personal brand presence. What strategies can you use to engage users

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Effective Email Marketing

Effective Email Marketing

With video, artificial intelligence, virtual reality, and chatbots, it may seem like email marketing is long past its prime. But email marketing has evolved. It remains an incredibly powerful tool for getting messages directly to your clients/prospects, building trust, promoting a brand, strengthening relationships and boosting ROI. In 2019, global

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Dynamically geotargeted content

Dynamic Geographic Advertising and Content

The most powerful marketing technique is personalization. 86% of consumers feel that personalization has some effect on what they purchase, while 25% claim that personalization significantly influences their purchase. This is why dynamically geotargeted ads/content is important. Tailoring a marketing experience to a visitor’s location (and other identifiers) allows you

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Reaching Customers Through Search Ads - CAYK Marketing - Digital Marketing Agency - Featured Image

Reaching Customers Through Search Ads

The search engine is the go-to resource for whatever questions life brings. Need information on a health condition? Want to try a new restaurant? Curious about a new product? Looking for a new dentist? The modern search engine has an endless supply of answers and information. This breadth of data

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Conducting an A/B/n Split Test - CAYK Marketing - Digital Marketing Agency - Featured Image

Conducting an A/B/n Split Test

A/B/n split testing helps website owners build a culture of data-informed decision-making by enabling businesses to take into account audience preferences. Conflicting opinions regarding website design can be settled with a split-testing methodology, benefiting the website owner and visitors by helping create the best site design. The following are the

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A/B/n Split Testing - CAYK Marketing - Digital Marketing Agency - Featured Image

A/B/n Split Testing

One of the simplest and most effective ways to boost post-click landing page conversion rates is to use a powerful method of optimization called split testing.   What is A/B/n split testing? A/B/n split testing is a scientific method of conducting controlled, randomized experiments with the goal of improving a

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