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holiday marketing

Holiday Marketing: A Complete Guide

Does your business have a holiday marketing strategy? In case it doesn’t, now is the time to develop a plan and begin browsing holiday marketing ideas. With a more proactive approach toward marketing for the holiday season, your business can drive more sales and revenue this festive season. Read ahead to learn what holiday marketing is, and what you can do to develop a successful holiday marketing strategy. What Is

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how to add a manager to google ads

How To Add Manager To Google Ads Account?

A robust Google Ads campaign enables a business to increase its brand awareness and receive all the clicks that lead to building a solid business. It is an excellent means to reach potential clients who are searching for your goods or services. Pay-per-click advertising campaigns (PPC) can take significant time and expertise that may not be within everyone’s reach. In such cases, adding a manager to handle your Google Ads

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copywriter vs technical writer

Who Do I Need? Copywriter Vs. Technical Writer

High-quality content can nurture leads, generate revenue, and build a loyal audience of subscribers. When done well, content generates a significant return on investment and leads to business growth. While both copywriting and technical writing involve the production of written content, they serve different purposes, styles, and audiences while requiring distinct skill sets. Businesses sometimes are confused about what kind of writer to hire, and if they even need to

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what is content optimization

What Is Content Optimization?

Content optimization is an essential component of every successful content marketing strategy. It refers to the practice of updating and improving digital content to establish the best chances of achieving its goals. These goals can range from ranking in Google, converting readers into customers, or acquiring backlinks. However, in many cases, it can be a combination of all these metrics. Content optimization in SEO ensures that content is crafted and

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how to target competitors audience on facebook

How To Target Competitors’ Audience On Facebook?

Facebook and Instagram have some of the best targeting options for marketers. In fact, the platform allows businesses to target over 1.5 billion people! When you tap into the correct custom audiences, you can amplify your results and achieve successful campaigns repeatedly. Targeting your competitors’ audience on Facebook can be a powerful strategy to connect with potential customers who are already interested in similar products or services that your business

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seo friendly website

SEO-Friendly Website: What It Is, How To Check And Make The Site SEO-Friendly

Modifying your website for search engine optimization (SEO) is vital for today’s competitive online environment. Several online experiences start with a query on Google and similar search engines. Therefore, having your website appear on the top of the search result page (SERP) has many advantages ranging from increasing your website’s organic traffic to increasing your website’s credibility.   What Is An SEO-Friendly Website?   Creating a website SEO-friendly means that

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