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Why you need a Digital Marketing Strategy in 2023

Digital and mobile channels are essential for acquiring and retaining customers, whether you’re a brick-and-mortar store or an online service, making the creation, streamlining and/or optimizing of an integrated digital marketing strategy vital to the success of your company. This is especially true in 2023 as you continue to safeguard your business against inflation.   What is a digital marketing strategy? A digital marketing strategy is an actionable marketing plan

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Is Social Media Marketing Right for Your Business?

84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of people use social media when making purchase decisions and 80% of people get advice about a purchase through social media platforms. With statistics like this, your business needs to take advantage of social media marketing!   What is social media marketing? Social media marketing (also

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The Manifest Honors CAYK Marketing As One of The Most Reviewed Digital Marketers in Calgary

Digital marketing is a results-based industry. Nobody finds success here if they don’t have the skills to back up their claims. CAYK Marketing has been in the game for more than ten years, and we’ve earned every second of it with our team’s hard work and experience. Today, we’re quite happy to report another significant development to prove our team’s quality in the industry. We’ve recently been named one of

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FOR IMMEDIATE RELEASE: October 11th, 2022 CAYK Marketing Inc. BECOMES A HUBSPOT SOLUTIONS PARTNER   Calgary, Alberta: Today, CAYK Marketing Inc. announced that it has joined HubSpot’s Solutions Partner Program. HubSpot is a leading CRM platform for scaling companies. The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is

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Geocoding; What it is and What it has to do With Marketing

Geocoding; What it is and What it has to do With Marketing In today’s competitive marketplace, businesses that wish to thrive must incorporate the latest, most effective marketing tools available. Geomarketing, a location-based, dynamic geographic advertising and content marketing strategy is just such a tool.   Geocoding is the process of transforming a description of a location (a pair of coordinates, an address, a name of a place) into a location

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Generate Leads with Content Marketing

Effective Ways to Generate Leads with Content Marketing

Content marketing involves the creation and sharing of online material such as videos, blogs, social media posts, and podcasts. This information does not explicitly promote a brand but is intended to stimulate interest in its products or services. It is one of the best ways to generate leads for a business, garnering 3 times as many leads with 62% less investment than traditional marketing. Your marketing campaign needs to include

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