Our Recent Articles
Why Your Business Needs a Revenue-Focused Marketing Agency
Marketing isn’t just about visibility—it’s about accountability and delivering measurable results. Enter revenue-focused marketing, also known as performance marketing—a strategic approach that puts data, analytics, and tangible outcomes at the core of every decision. For medium and large-sized businesses, this isn’t just a shift in methodology; it’s a competitive advantage. CAYK is not your traditional marketing agency. We’re performance marketers with one mission: to ensure your marketing efforts drive measurable
ROAS vs. ROI, What’s The Difference?
Every dollar in your marketing budget has a job: to work as hard as possible to grow your business. But not all dollars work the same way, and understanding how they perform requires clarity on two key metrics: ROAS (Return on Ad Spend) and ROI (Return on Investment). While often used interchangeably, these metrics measure different aspects of your marketing performance, and knowing the difference can drastically impact your decision-making
Why ROI Should Be the First Thing You Discuss with Your Marketing Agency
Did you know that companies with a clear focus on ROI are 60% more likely to meet or exceed their revenue goals? In today’s data-driven world, understanding how your marketing investments translate into measurable returns is essential. Yet, many businesses overlook ROI when engaging with a marketing agency, focusing instead on creative elements or vague promises of visibility and engagement. If you’re investing in marketing, the first and most important
The Difference Between Brand Agencies and Revenue-Focused Marketing Agencies
In today’s rapidly evolving marketing landscape, businesses are faced with a critical decision when selecting a marketing partner: should they work with a brand agency or a revenue-focused marketing agency? While both types of agencies play valuable roles, their goals, strategies, and measures of success differ significantly. Understanding these differences is key to aligning your marketing efforts with your business objectives. What is a Brand Agency? A brand agency focuses
Best Holiday Campaign Ideas For 2024
As the holiday season approaches, businesses are presented with a valuable opportunity to connect with customers through engaging campaigns. These initiatives can take many forms, from special promotions to themed content, all designed to capture the festive spirit. By tapping into the excitement of the season, companies can enhance their visibility, foster customer loyalty, and drive sales. A thoughtful holiday campaign can create memorable experiences that resonate with consumers, making
What Is A Digital Strategy? Definition, Structure & Examples
In the ever-evolving digital landscape, a well-crafted digital strategy is essential for businesses aiming to harness the power of digital channels and technologies effectively. But what exactly is a digital strategy, and how can it be structured to drive success? In this blog, we delve into the definition of digital strategy, and its key components and provide practical examples to help you understand its application. Digital Strategy: A Definition A
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