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SEO and SEM Marketing

What is SEO and SEM Marketing?

Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies essential to online marketing. Marketers turn to SEO and SEM strategies to increase their visibility on search engines. Both these techniques offer organizations ways to increase sales but are slightly different approaches. To ensure your marketing team focuses on the right strategy for your business

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Could Not Nurturing Lost Leads Make You A Lost Leader?

Could Not Nurturing Lost Leads Make You A Lost Leader?

Imagine this scenario: A few weeks ago everything was going great and customers were engaging attentively with your products or services. Then suddenly they disappeared for no apparent reason. Identifying the reason why you lose customers can be multifaceted and at times difficult too. Even though a few leads are lost due to a lack of interest, some can be gained back by using the right marketing tools and techniques.

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Google Partner

What is a Google Partner?

The Google Partners program was designed for marketing agencies to manage Google Ads accounts on behalf of brands/businesses. It’s active in over 60 countries and is available in 43 languages. This program offers strategic benefits focused on education/insights, access and support and recognition/rewards.  What is a Google Partner? A Google Partner badge indicates a company is a certified Google Partner. Google Ads is a Google program that you use for

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What's Trending in Digital Marketing

What’s Trending in Digital Marketing

Digital marketing has grown exponentially in the last few years as businesses attempt to meet the changing needs, wants and desires of the marketplace. Actionable marketing plans for expanding online reach and establishing a business’ presence on the internet are being implemented. This raises awareness about a business and acts as a roadmap for attracting, engaging and converting customers. A well-developed digital strategy includes goals, procedures, analysis, timelines, budget, digital

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What is SEO and Why is it Important for My Business?

In the internet age, generating leads is about more than putting out a few ads. Traditional outbound marketing no longer represents the full picture. You need to give your leads a reason to come to you. You need to make yourself as visible as possible in search results. If not, you’ll miss out on a vast portion of your potential customers! With SEO solutions tailored to your business, you can

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The Ultimate Guide to Brand Awareness

Strong brand awareness helps your company stand out and boosts business success. Effectively building this awareness is a difficult task and takes time. A one-size-fits-all approach does not work. Each business is different. So too should be their brand awareness strategy. It’s important to interact with your target audience in the right way at the right time. You must strategically approach your audience, engage them with the right tools and

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