Categories
Online Marketing

Take Advantage of Easter with Some Fun Social Posts!

Can you imagine a good marketing strategy without social media? Neither can we. It’s the linchpin of day-to-day interaction between people online today, and it’s especially powerful when you make it fun! Holidays are the perfect opportunity for this, so let’s take Easter as an example.

Why It’s Important

Before we dig into the specifics of Easter-themed engagement, it’s important to get a solid grip on the fundamentals of seasonality when it comes to social media in general. One of the surest ways to get your audience to completely disregard you and your brand is to keep your online presence generic all year round. Not only does it illustrate a lack of creativity, it also leads people to believe that your presence is synthetic and automated, with no relevance to the real world. The way you implement your platforms should be as dynamic as the world we live in. Seasonal characteristics shape daily life, and this should be reflected in your profiles.

Tapping Into the Spirit

Easter is one of those holidays that can really liven up the spaces we spend our time in. The advent of spring gets us excited about more sunshine, blooming flowers, and new beginnings. Even the distinct pastel colour palette lends itself to a vibrant atmosphere that can really snap us out of the winter blues. These are the kinds of details to keep in mind. Are you decorating your headquarters? Take photos around the office of your staff and show what a great environment you’ve built. Hide eggs for the kids in the community who come by with their parents. Don’t forget what a difference it can make to share fun, seasonally relevant content!

Other Holidays

We’re focusing on Easter here because it’s just around the corner, but you shouldn’t consider this to be an exceptional occasion in the routine operation of your social media strategy. No matter what time of year it is, chances are pretty good that there’s some way you can maximize the relevance of your engagement and make things as varied as possible. It could be during other major holidays, such as Halloween or Canada Day, or it can relate to local community events in Calgary. The core principle is to stay dynamic and maintain the interest of your followers. Make your online presence, both on social and elsewhere, one to remember!

Is your company’s social media activity blending in with all the others, or have you found a way to stand out and draw in new leads? It’s not always easy to build a unique presence, but with the right help, it’s a lot easier. Call the CAYK team at (403) 456-0072 to get started today!

Categories
Internet Marketing

Why Your Business Needs to Be on Social

There’s a lot of talk about social media in the digital marketing world, and for good reason. It has revolutionized the way that people, organizations, businesses, and cultures connect with one another online. If your business hasn’t caught on in this department, here’s why it’s so critical.

Starting on the Right Foot

If there’s one thing to look towards in order to get an idea of how powerful the rise of inbound marketing has become, it’s social media. Outbound techniques simply aren’t what they used to be when applied on their own, and the community-based, two-way immediacy of social media marketing really brings this into focus. Truly appreciating social media as a technology means starting from the fundamental assumption that it is a modern standard for how companies interact with their audiences and experience growth today. From there, fulfilling its potential is simply a matter of exploring its myriad functions and possibilities.

A Window into Your Audience

One of the most challenging aspects of bringing in a consistent stream of new and loyal clients is figuring out who exactly your leads are. How can you anticipate their needs? What will they be looking for, and what is the best way to ensure that they’ll see and prefer you before all the others? Gaining insight into your audience is critical, and while it may not seem like a key function of social media, it certainly is. Thorough strategies such as social listening, you have access to a massive quantity of data via social media that you can analyze in order to better understand who to reach and how to reach them.

How Success Happens

It always pays off to delve into the deeper functions and capabilities of a tool until you’ve reached a level of fluency that will leave your competitors in the dust. All of the best brands have taken command of Facebook to engage with their followers and leads in discussions that improve their reputation and draw traffic towards their site by sharing relevant and stimulating content. They’ve learned to implement Twitter to make intelligent use of hashtags and keep an eye on trending terms and topics. They’ve utilized Instagram and Pinterest as versatile palettes for the expression of their visual identities. You’ll only be on the right track if you follow suit!

If your business hasn’t fully harnessed the potential of social media, it’s a lot more within reach than you might think. All it takes is to team up with the right marketing agency. Get in touch with the CAYK team at (403) 456-0072 to find out how we can enhance your marketing efforts!

Categories
Internet Marketing Online Marketing

Hashtags: Where to Use Them and Where to Rule Them Out

It’s hard to think about social media without also thinking about hashtags. Their use has become practically universal across all the biggest platforms. However, they don’t function the same way on all networks and their use is more advisable on some than on others. Let’s find out why.

A Little Background

Twitter is certainly one of the primary platforms that has become known for hashtag use, but it’s not where they originated. The “pound” symbol was actually implemented in the ‘90s to signify the designation of different discussion groups for the online chat protocol IRC. Several years later, a former Google designer named Chris Messina suggested the use of the pound symbol for sorting discussion groups on Twitter. Not long after this idea caught on, it was fully implemented on Twitter and spread to other platforms, quickly becoming the popular tool for grouping and trending that we use today.

Smart Usage

On many platforms, a good command of hashtag use will contribute to your success. That being said, it’s important to keep in mind that simply “using them” isn’t a comprehensive strategy for understanding their function. For one thing, excessive use of hashtags on any platform is guaranteed to get you in trouble. They can easily become disruptive to the flow of your content. As soon as a follower notices an excess in hashtags, they’re no longer thinking about your content. Instead, they probably see your efforts as a bit heavy-handed and insincere. Do research on the hashtags you plan to use in a post and only use the ones that are popular and functional enough.

Different Results in Different Places

Using hashtags on Twitter is a great idea, usually by applying a couple per tweet. They are also highly advantageous on Instagram, with 3 to 4 typically being a safe bet. Their use on Facebook, however, should be restrained, if not avoided altogether. Facebook has not refined its hashtag-related search result system enough to make for popular or functional use. In most places on Pinterest, they aren’t even made clickable, and when they are, search results for related boards aren’t guaranteed to actually connect well to the given hashtag. No matter what the platform, always remember that too many will significantly decrease your engagement!

How do you use hashtags in your marketing approach? This is just one small aspect of social media strategy that is essential to master when sharpening the brand and visibility of your business. CAYK can help you with this and more, so give us a call at (403) 456-0072 today!

Categories
Online Marketing

Marketing Strategy Showdown: SEO or PPC?

A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made that will prioritize one method over another. For instance, in a friendly match between SEO and PPC, who would win?

Round One

Let’s say you want to bring in more traffic to your website, and you want it to be of high quality. You want those visitors to not only come back, but also to feel that you are the best possible choice for them. How do you make it happen? Good SEO practices, such as properly written URLs, page names, anchor text, and excellent shareable content can be powerful allies here. That being said, they take time to kick in, and although SEO can work wonders for the right goals, it’s prone to struggle if it has to do all the work.

Round Two

Imagine that you’ve found your organic search visibility too temperamental to be relied upon entirely for the growth of your business. You want visibility that will be measurable and immediate, and you want it to bring you that precious traffic we mentioned earlier. Better yet, that traffic should be directed to particular places on your website. Last but not least, you want to be able to consult the numbers and adjust your plan as it moves along. PPC wins this round! With smart bidding and strategic skill, a strong set of AdWords campaigns can lock down all of the above.

Overtime

What if you select a sole winner and devote as much time and energy to it as you can? You may have chosen to invest in a heavy content plan and a rigorous overhaul of your on-page SEO factors. Or, you may have put a bulk of funds into a number of AdWords campaigns, hoping that most of them will deliver. In either of these scenarios, you’ve unfortunately lost. SEO and PPC are two of the best tools in modern marketing, but they don’t fulfill their potential unless they’re used in tandem, complementing one another to comprise a formidable holistic strategy!

What marketing methods would you prioritize for the needs and aspirations of your business? The team at CAYK is here to help you apply the tools in a way that gives you the most effective results possible. Get in touch with us at (403) 457-0072 to find out what we can do for you!

Categories
Internet Marketing Online Marketing

Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with!

The Importance of Looking Back

When it comes to your marketing strategies, reflecting on the past year offers the benefit of hindsight. You can examine decisions that didn’t yield the best results and establish why exactly they fell short. Conversely, you can pinpoint certain tools and approaches that worked wonders and are worthy of repetition. Did you slack a bit on the quality and variety of your content? Could your level of engagement on social media have been better? Did you get your keyword matches right in your AdWords campaigns? These are just a few examples of things to assess.

What Lies Ahead?

The marketing decisions you face today and for the rest of the year should be made dynamically and with an open mind, but they should also be as informed as possible. This is not only about learning from the past, but being aware of what’s going on today. How are approaches to web design changing, and how can you capitalize on those developments? What do members of your community expect of those working in your industry today, and how can you build a modern marketing strategy that will meet those expectations? Remain eager to learn and always keep yourself at the forefront!

Always a Pleasure

No matter what you’ve learned and what your business needs to focus on, working with a team of passionate and experienced marketing experts is still the best way to take your business to another level. Every year we are more and more proud to work with some of Calgary’s most dedicated companies. Their industries, skills, and passions may vary, but they’re all great at what they do and it’s our pleasure to make sure their audiences know it. We can’t wait to help more businesses fulfill their potential throughout the new year!

While this year may prove to be different from the last in many exciting ways, one thing will stay as true as ever: CAYK will be there to provide you and your business with the tools and strategies you need to succeed. To find out what’s in store, call us at (403) 456-0072 today!

Categories
Internet Marketing Online Marketing

Why It Pays to Work with Nerds

Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset, pricing, and other factors. Character and personality, however, make a huge difference. Here’s why a team of dedicated nerds will really get the job done.

What Is a Nerd, Anyway?

Despite what you might think, “nerd” isn’t necessarily a derogatory way of classifying a certain personality type or set of interests. Instead, we’re talking about a way of dedicating oneself to certain skills and passions. It’s about a particular work ethic geared towards learning new methods and technologies and applying them in creative, detail-oriented ways. When you work with CAYK, you’re working with a group of proudly self-identified nerds who love what they do and always want to be on the cutting edge.

In Practice

These principles are all well and good, but how do they actually manifest themselves? For us, it’s all about the desire to get into the details. If there’s a new app or tool that can allow you to improve your marketing plan, or allow us to provide you with better, more efficient results, you can bet that we’ll be on top of it. Researching modern resources and using them to shape your path to success is not just what we do, it’s what we love. The same goes for dealing with data-based strategy like analytics. Going through the numbers and the statistics with a fine-tooth comb in order to watch your click-through rate and ROI improve is our idea of fun.

What Does it Mean for You?

You may be thinking, “well, sounds like you’re all having a great time, but how does this benefit my business?” You don’t have to be a nerd to understand the value of dedication, learning, and detail-oriented work. If you go with a team that doesn’t love what they do, you won’t receive the quality or results that your company deserves. This is true whether you’re talking about marketing or not, and we know that as a business owner, you definitely understand this about your own industry. So why team up with a bunch of nerds? Because we have the passion and the tech skills to help your company thrive!

If you’re a perfectionist about the unique identity of your company, you’ll be in the right hands when you’re working with CAYK. We won’t settle for anything less than the best results, so give us a call at (403) 456-0072 to get started!

Categories
Online Marketing

The Internet in History

Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses.

Early Glimpses

It may come as no surprise that early forms of communication between computer networks originated in military, government, and scientific research applications. It was around the later stages of the 1960s that computer networks operating in these types of facilities in various geographical locations needed ways to quickly transmit data to one another. The United States Department of Defence provided subsidies for the creation of ARPANET, which was the first of many long-distance computer networks to come. Once TCP/IP was solidified as a universal networking protocol in the early 1980s, things really got moving.

Rapid Expansion

While this “network of networks” (and a standard protocol of communication between them) can be regarded as the beginning of what we call the internet, the World Wide Web is a different story. This term refers to the technology we commonly utilize to take advantage of these networks. It came about in the late 1980s with the creation of web browsers, URLs, HTML, and other concepts you’re probably familiar with. The first web browser was in fact called WorldWideWeb before being renamed to Nexus. As the Web became accessible to more people, the period between its creation and the turn of the millennium saw a massive and rapid expansion of information, networks, browsers, indexing and search tools, and more.

Today and Beyond

Even when you narrow it down to online marketing, the possibilities of the internet are still seemingly infinite. Web design is becoming more streamlined and intuitive, your company’s site is being accessed by a wider variety of devices, and direct, community-based engagement with your leads and clients is easier by the minute. What does it all mean? That there’s no reason to fall behind the times! A responsive site, valuable content, consistent social media engagement, and smart advertising practices are just the beginning. How you do it and where the technologies take you is the fun part!

The internet has come a long way, and so has online marketing. If you want to keep your business at the frontier, CAYK is here to make it happen. Give us a call at (403) 456-0072 to find out how!