A holistic approach to marketing means applying a well-organized, comprehensive set of tools to attain your goals, but sometimes a decision needs to be made that will prioritize one method over another. For instance, in a friendly match between SEO and PPC, who would win?
Let's say you want to bring in more traffic to your website, and you want it to be of high quality. You want those visitors to not only come back, but also to feel that you are the best possible choice for them. How do you make it happen? Good SEO practices, such as properly written URLs, page names, anchor text, and excellent shareable content can be powerful allies here. That being said, they take time to kick in, and although SEO can work wonders for the right goals, it's prone to struggle if it has to do all the work.
Imagine that you've found your organic search visibility too temperamental to be relied upon entirely for the growth of your business. You want visibility that will be measurable and immediate, and you want it to bring you that precious traffic we mentioned earlier. Better yet, that traffic should be directed to particular places on your website. Last but not least, you want to be able to consult the numbers and adjust your plan as it moves along. PPC wins this round! With smart bidding and strategic skill, a strong set of AdWords campaigns can lock down all of the above.
What if you select a sole winner and devote as much time and energy to it as you can? You may have chosen to invest in a heavy content plan and a rigorous overhaul of your on-page SEO factors. Or, you may have put a bulk of funds into a number of AdWords campaigns, hoping that most of them will deliver. In either of these scenarios, you've unfortunately lost. SEO and PPC are two of the best tools in modern marketing, but they don't fulfill their potential unless they're used in tandem, complementing one another to comprise a formidable holistic strategy!
What marketing methods would you prioritize for the needs and aspirations of your business? The team at CAYK is here to help you apply the tools in a way that gives you the most effective results possible. Get in touch with us at (403) 456-0072 to find out what we can do for you!