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Internet Marketing Online Marketing

Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with!

The Importance of Looking Back

When it comes to your marketing strategies, reflecting on the past year offers the benefit of hindsight. You can examine decisions that didn’t yield the best results and establish why exactly they fell short. Conversely, you can pinpoint certain tools and approaches that worked wonders and are worthy of repetition. Did you slack a bit on the quality and variety of your content? Could your level of engagement on social media have been better? Did you get your keyword matches right in your AdWords campaigns? These are just a few examples of things to assess.

What Lies Ahead?

The marketing decisions you face today and for the rest of the year should be made dynamically and with an open mind, but they should also be as informed as possible. This is not only about learning from the past, but being aware of what’s going on today. How are approaches to web design changing, and how can you capitalize on those developments? What do members of your community expect of those working in your industry today, and how can you build a modern marketing strategy that will meet those expectations? Remain eager to learn and always keep yourself at the forefront!

Always a Pleasure

No matter what you’ve learned and what your business needs to focus on, working with a team of passionate and experienced marketing experts is still the best way to take your business to another level. Every year we are more and more proud to work with some of Calgary’s most dedicated companies. Their industries, skills, and passions may vary, but they’re all great at what they do and it’s our pleasure to make sure their audiences know it. We can’t wait to help more businesses fulfill their potential throughout the new year!

While this year may prove to be different from the last in many exciting ways, one thing will stay as true as ever: CAYK will be there to provide you and your business with the tools and strategies you need to succeed. To find out what’s in store, call us at (403) 456-0072 today!

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Internet Marketing Online Marketing

Why It Pays to Work with Nerds

Whether you need a full marketing plan or just a new site, how you choose a team probably has a lot to do with skillset, pricing, and other factors. Character and personality, however, make a huge difference. Here’s why a team of dedicated nerds will really get the job done.

What Is a Nerd, Anyway?

Despite what you might think, “nerd” isn’t necessarily a derogatory way of classifying a certain personality type or set of interests. Instead, we’re talking about a way of dedicating oneself to certain skills and passions. It’s about a particular work ethic geared towards learning new methods and technologies and applying them in creative, detail-oriented ways. When you work with CAYK, you’re working with a group of proudly self-identified nerds who love what they do and always want to be on the cutting edge.

In Practice

These principles are all well and good, but how do they actually manifest themselves? For us, it’s all about the desire to get into the details. If there’s a new app or tool that can allow you to improve your marketing plan, or allow us to provide you with better, more efficient results, you can bet that we’ll be on top of it. Researching modern resources and using them to shape your path to success is not just what we do, it’s what we love. The same goes for dealing with data-based strategy like analytics. Going through the numbers and the statistics with a fine-tooth comb in order to watch your click-through rate and ROI improve is our idea of fun.

What Does it Mean for You?

You may be thinking, “well, sounds like you’re all having a great time, but how does this benefit my business?” You don’t have to be a nerd to understand the value of dedication, learning, and detail-oriented work. If you go with a team that doesn’t love what they do, you won’t receive the quality or results that your company deserves. This is true whether you’re talking about marketing or not, and we know that as a business owner, you definitely understand this about your own industry. So why team up with a bunch of nerds? Because we have the passion and the tech skills to help your company thrive!

If you’re a perfectionist about the unique identity of your company, you’ll be in the right hands when you’re working with CAYK. We won’t settle for anything less than the best results, so give us a call at (403) 456-0072 to get started!

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Online Marketing

The Internet in History

Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses.

Early Glimpses

It may come as no surprise that early forms of communication between computer networks originated in military, government, and scientific research applications. It was around the later stages of the 1960s that computer networks operating in these types of facilities in various geographical locations needed ways to quickly transmit data to one another. The United States Department of Defence provided subsidies for the creation of ARPANET, which was the first of many long-distance computer networks to come. Once TCP/IP was solidified as a universal networking protocol in the early 1980s, things really got moving.

Rapid Expansion

While this “network of networks” (and a standard protocol of communication between them) can be regarded as the beginning of what we call the internet, the World Wide Web is a different story. This term refers to the technology we commonly utilize to take advantage of these networks. It came about in the late 1980s with the creation of web browsers, URLs, HTML, and other concepts you’re probably familiar with. The first web browser was in fact called WorldWideWeb before being renamed to Nexus. As the Web became accessible to more people, the period between its creation and the turn of the millennium saw a massive and rapid expansion of information, networks, browsers, indexing and search tools, and more.

Today and Beyond

Even when you narrow it down to online marketing, the possibilities of the internet are still seemingly infinite. Web design is becoming more streamlined and intuitive, your company’s site is being accessed by a wider variety of devices, and direct, community-based engagement with your leads and clients is easier by the minute. What does it all mean? That there’s no reason to fall behind the times! A responsive site, valuable content, consistent social media engagement, and smart advertising practices are just the beginning. How you do it and where the technologies take you is the fun part!

The internet has come a long way, and so has online marketing. If you want to keep your business at the frontier, CAYK is here to make it happen. Give us a call at (403) 456-0072 to find out how!