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Tips for Building a Comprehensive Marketing Plan

A successful marketing strategy is essential for businesses of all sizes, but knowing every way in which you should be getting your brand out there can be a bit complex at times. Marketing in the modern era requires a comprehensive approach that takes advantage of every available avenue.

At CAYK® Marketing, we strive to help businesses of all sizes capture the many tools in today’s marketing world and utilize them to their advantage. If you’re retooling your marketing plan this year, here are a few essential tips to help you design a comprehensive marketing plan:

Pick your Market Wisely

Choosing a niche market is one of the most important aspects of your marketing plan. Identifying a specific market to go after will allow you to focus your resources and energy on marketing your products and services to that niche as efficiently and effectively as possible.

Craft a Personal Message

Crafting a personal message means finding a balance between what your company wants to communicate, and what your research tells you your specific market is looking for. Identifying the unique needs of your market segment will help you design a message that communicates how your products or services will solve their problems.

Consider Redesigning your Website

If you’re not already up-to-date with the mobile-friendly changes coming soon to Google’s search rankings, now is the time to start thinking about responsive web design. In the Internet age, your company’s website is arguably the most important marketing and communication tool at your disposal.

Create Basic Marketing Materials

Despite the fact that the days of the traditional advertising brochure are behind us, your company should still think about creating a few basic marketing materials that help to put your products and services on display for potential customers.

Highlight your Expertise

Nowadays, there are many ways to make your niche market aware of your company’s expertise. Don’t neglect the opportunities to communicate your knowledge through a variety of mediums, including blogs, articles, social media, and other public relations opportunities.

Set Networking Strategy

Both online and in-person networking is still incredibly important for businesses of all sizes. Networking is crucial to your company developing a significant referral network, and it will also be beneficial in your search for new, lucrative marketing opportunities.

Think About Referral Strategies

If you’ve already been running your business for some time, you most likely have a group of allied professionals you rely on to facilitate your business’ success. These connections can help you generate targeted new leads for your business if you can develop and effective referral strategy from your centres of influence (COIs).

You should also consider designing an effective client referral strategy to maximize the amount of automatic referrals your business receives simply because past clients are satisfied with the products or services you provide.

At CAYK®, we realize that a comprehensive marketing plan requires many facets, and the tips mentioned today are just a few basic guidelines to help you design a marketing plan that works for your company. If you’re in need of more individualized advice, please don’t hesitate to contact us at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!

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Internet Marketing

4 Ways Your Internet Marketing Can Improve Over Time

As the old saying goes, if you aren’t getting better, you’re getting worse.

That’s particularly true when it comes to Internet marketing, where new ideas and best practices change on a regular basis. If you want to get the most from your website – and use your Internet marketing plan to actually grow your company instead of just checking items off of lists – then you need to evolve your approach along with the market.

Luckily, undergoing continual evaluation is a good way to improve your Internet marketing at the same time. In particular, there are four important ways you can make your Internet marketing plan more efficient and effective in the long run:

1. It can get bigger. As you start to be successful online, your business generates bigger revenues from your website and social media accounts. Putting some of those back into your Internet marketing can allow you to do more of the same things that are already working, and accelerate the benefits.

2. It can include more elements. The more successful you are with Internet marketing, the more “wiggle room” you have to experiment with new strategies and tactics. Don’t become complacent with small improvements when bigger victories could be just around the corner.

3. It can be more refined. By the same token, successful Internet marketing campaigns don’t just tell you what works, they also show you what doesn’t work. By cutting the dead weight from each campaign, you automatically reduce costs, make your business more efficient, and free up resources you could use more productively.

4. You can know your customers better. The better sense you have of who your buyers are and what they really want, the easier it is to increase your sales over the long run. Get to know your customers, because they hold the real key to marketing breakthroughs.

Worried that your Internet marketing plan isn’t improving from one month to the next? Place a call to the sales team at CAYK® today and let us show you how we can help.

By David A. West  Join me on Google+