B2B content marketing is successful when it is supported by a strategy and the resources to implement that strategy. The following B2B content marketing trends
Search engines drive the majority of internet traffic. SEO (search engine optimization) and SEM (search engine marketing) are commonly used digital marketing terms, naming strategies
Digital marketing has grown exponentially in the last few years as businesses attempt to meet the changing needs, wants and desires of the marketplace. Actionable
At one point, TV, print, and billboard ads were the gold standards for marketing but nowadays consumers want personalized and one-on-one interaction with the brands
A digital marketing strategy is an actionable marketing plan for expanding your online reach and establishing your business’ presence on the internet. It raises awareness
Are you allocating your marketing budget effectively? Are you getting the most out of your marketing efforts? Tracking your ROI (return on investment) in digital
84% of people with internet access use social media. The average user spends 2 hours and 25 minutes on social media every day. 74% of
Dynamic Search Ads are an ad format that enables you to catch relevant searches based on the titles, frequently used phrases, and product listings on your
A target market is a specific group of consumers to whom you address your product or service. They’re the people you want to reach with
The coronavirus pandemic has changed our lives. Unemployment has skyrocketed, businesses are financially threatened, many are working from home, children are homeschooling and physical distancing
There’s never a bad time to make a good decision, of course, but right now could be the perfect opportunity for you to make the
In this day and age, it’s more important than ever to eliminate the waste – in terms of time and money – from your Internet
Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your
Traditionally speaking, trying new things in your online marketing plan – or aiming for bigger results – has meant spending more money. There just didn’t used
Lately, we have started introducing an agile marketing philosophy into the way we handle Internet marketing for our Calgary clients. If you aren’t familiar with
