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Calgary Marketing News Featured

Why Chatbots will Soon Dominate Customer Service

A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format. It can be embedded and used through any messaging application (websites, mobile apps, telephone, social media messaging apps). Chatbots interpret and process users’ words/phrases and give an instant pre-set answer. Chatbot technology has advanced in recent years due to improved AI and machine-learning capabilities. It feels much like talking to a real person. What can chatbots do for your customer service operations?

 

 

  • Greater customer satisfaction: A crucial element of obtaining and maintaining customer loyalty is customer satisfaction. Chatbots provide an instant response relevant to the customer’s query. They never lose patience! They can deliver personalized experiences by accessing the history of a customer’s interactions with your company. Chatbots can direct customers to answers that will help them solve their own issues and/or gather the needed information. The immediate response and reduced resolution speed lessen customer stress, increasing customer satisfaction.

 

 

 

  • Save time: Chatbots provide fast automated answers to most questions allowing you to serve greater numbers of clients and freeing employees for other tasks.

 

 

 

  • Save money: Chatbots reduce operational costs by reducing staffing needs.

 

 

 

  • Increase customer base: A chatbot can answer multiple questions simultaneously, allowing you to make contact with more customers. Many users are more comfortable speaking with a chatbot than sending an email or placing a telephone call, making chatbots an efficient way to reach new customers.

 

 

 

  • Cut down on errors and provide consistent answers: Overworked and stressed human customer service representatives make errors. Chatbots do not. They need no breaks and perform at the same level regardless of how many times they repeat an action.

 

 

 

  • 24-hour service: Customers demand immediate responses from businesses, even during off-business hours! Chatbots are available 24/7 and are capable of instant replies, increasing the chances of converting first-time visitors into active customers.

 

 

 

  • Increase efficiency: Chatbots can quickly and accurately transfer messages to the relevant department thus increasing overall efficiency.

 

 

 

  • Reduce language barriers: A chatbot understands different tones and intents in language. It can handle thousands of customer queries, in multiple languages, at one time making it especially useful for global companies.

 

 

 

  • Gather data: A chatbot can remember conversations and analyze the details in order to improve service and meet customer expectations. They provide your business with detailed, actionable records of your customers’ greatest pain points, helping you improve your products and services.

 

 

Live chat software has a 73% satisfaction rate as a way for customers to interact with businesses. 64% of internet users say 24-hour service is the best chatbot feature. Today’s chatbots are a critical component of customer-service operations and will soon dominate customer service. They allow companies opportunities to engage with customers in new and different ways, helping generate more profits and greater success.

 

Need help choosing and integrating a chatbot? Need help with your digital marketing strategy? Call CAYK at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

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Categories
Website Development

What Defines the Usability of Your Business Website?

It’s common for people to assume that a great-looking website will earn you big points with the visitors you’re hoping to convert. This isn’t necessarily false, it’s just one part of the picture. Visual appeal must be coupled with high usability, and there are several ways you can secure it.

 

Predictability

 

No one wants to be called “predictable”. Your business website, however, should be. This isn’t to say that you shouldn’t explore new design trends and find ways to stand out. It means that, immediately upon arriving, the user needs to understand how to navigate the interface of your site to get where they need to go. You don’t need to reinvent the wheel when deciding where a menu bar or your contact info will be located. Place them logically and intuitively!

 

Page Load Time

 

This is one of those things that seems minute and subtle, but in reality has a significant effect on a user’s impression of your site, and in effect, your company. This issue doesn’t even need to be particularly pronounced to be harmful. Psychologically speaking, even a slightly sluggish site can detract from the overall experience that a lead has of your brand. Work with smart developers who design efficiently and use a CMS or hosting service with dependable servers.

 

Design & Readability

 

The design of a site isn’t just for show. Web developers who understand user experience and interface design know that the fundamental building blocks of shape and colour can be leveraged to excellent effect. All the better if your developers also happen to be marketing experts. They’ll know how to draw your leads in with great content and maintain their attention by enhancing that content with a visually enticing yet highly readable manner of presentation.

 

Mobile-Friendliness

 

Last but certainly not least, it should almost go without saying that the all-powerful factor of mobile-friendliness encompasses not just search visibility, but usability as well. There are few experiences more unpleasant than arriving at a company site via smartphone or tablet only to find yourself squinting at its desktop-designed layout squeezed clumsily into the frame of your miniature screen. Avoid this unflattering incident at all costs and make it responsive!

 

Creating a powerful, marketing-driven website is an essential step in capturing your audience and fostering credibility for your enterprise. Infused with our extensive marketing expertise, our custom web development services are second to none. Call us at (403) 456-0072 to get started!

Categories
Internet Marketing

Strategies to Maximize Customer Retention

With all of the time and resources you put into establishing relationships with new customers, it’s only right that you take the necessary measures to nurture those relationships too. Customer retention is all too often overlooked, but a few of our tips should move you in the right direction.

 

Refine Your Customer Experience

 

It’s simple to define what you offer as a company when it comes to your products and/or services. Defining the experience you offer, meanwhile, is more nuanced. Keeping clients loyal is about more than providing a quality product, it’s about creating an experience that is, from end to end, as enjoyable as it is distinctive and recognizable. Determining what sets you apart from your competition in this regard is an ongoing effort, but it’s one that should never be underestimated if you want to maximize retention. Continuously refine this experience, from your branding and use of social media to your website, customer service, and beyond.

 

Foster a Sense of Community & Transparency

 

A company that seems out of touch with its community or unaware of its needs and concerns will inevitably have trouble retaining clients. You can’t expect to have long-term trust and esteem by default, it has to be earned. Show them that you care and that being their preferred business for the products or services you offer is important and fulfilling for you. Not only this, but be communicative, honest, and available. Make your contact information clear on your site, utilize a live chat system, and leverage social media and review sites to engage directly with those who ask you questions or offer feedback. Integrity is the key to strong and lasting client relationships.

 

Explore the World of Automation

 

For the most fruitful results, all of the above principles should be combined with concrete, tech-driven solutions. Marketing automation, for instance, offers some of the most powerful means of not only bringing in new business, but keeping retention high. This is because automation is built on the information you have on the people in your audience, and your established customers are the people you know best. Automated email campaigns, for instance, can be designed to remarket and re-engage existing clients based on their needs and past activity. If you’re driven to retain customers, modern automation tools are a must-have.

Keeping customers loyal is a dynamic and multi-faceted effort, but it’s far easier when you have truly powerful marketing resources at your fingertips. We’re here to assess your needs and help you implement the best solutions available. Check out our marketing automation services today!

Categories
Internet Marketing Online Marketing

5 PPC Mistakes That May Be Damaging Your Marketing Plan

Working with PPC platforms like Google Ads can be a highly nuanced and often challenging endeavour. Nevertheless, it’s one of the most essential elements of your marketing plan. If you want to get the most ROI from your ad budget, you’ll want to avoid these five PPC mistakes.

Ad Copy That Doesn’t Stand Out

 

The copy in a PPC ad is one of the most influential factors determining its CTR. It goes without saying that this text should be persuasive, but many business owners conduct ad campaigns with copy that too closely resembles that of their competitors. Your social media and content aren’t the only things that should express the unique voice of your brand. Your ads should too.

Focusing Too Much on Sales Conversions

 

Perhaps the most obvious form of conversion is a sale. You’ve officially earned a new customer. As crucial as this is for your bottom line, it’s a mistake to see this as the center of your PPC universe. Countless forms of conversions exist at all stages of the funnel, such as content downloads and email list signups. These “soft conversions” should be part of your strategy!

Bidding Too Broad

 

Keyword bidding is tricky, so there are plenty of dangerous temptations that business owners give into when trying to make it easier. One that you should be extra careful of is bidding on a higher quantity of keywords rather than opting for quality and precision. For instance, in many situations, going straight for broach match can quickly drain your budget and tank your ROI.

Inadequate or Flawed Remarketing

 

Each lead goes on a journey when experiencing your brand, and your remarketing technique needs to be designed accordingly. Too many companies approach this without proper segmentation or other essential steps. The ads that a lead or client experiences should dynamically depend on what you know about that person and how they should be re-engaged.

Biting Off More Than You Can Chew

 

Even experienced marketers face difficult obstacles when building and maintaining PPC ad campaigns. It’s not an aspect of marketing that should be taken lightly, yet it’s quite common for business owners to dive in headlong without a precise strategy or without expert help. You’ll always get the most value from your budget when you have a marketing team at your side.

CAYK is proud to offer sophisticated marketing solutions for hard-working business owners like you. With comprehensive expertise and total commitment to our clients, we’ll never let you down. Call (403) 456-0072 or contact us here to schedule a consultation, we’d love to meet you!

Categories
Online Marketing

Growing Your Business and Your Marketing

If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of your company is starting to pick up speed. It’s an exciting time, but it can also be an overwhelmingly busy one. What does this mean for your marketing?

A Transitional Period

There are few things more gratifying than the rapid growth of a business you’ve built from the ground up. All of the time, money, and effort you’ve invested is starting to pay off, and you’re providing products or services that the people in your community truly value. Because of that sense of value, you’ll be taking on more new clients than ever. Along with this influx of new business, however, will come a significant increase in the pace of work at your company, both in terms of the day-to-day operations and also what is demanded of your marketing strategy. Being prepared will help to ensure that you don’t compromise your progress.

How Things Change

Your marketing strategy will change in nature as the scale of your company evolves. The more business you bring in and the greater the visibility you have, the more complex your interaction with your client base will be. More will be expected of you by more people, so you’ll need to double down on your strategy. Your social media engagement will need to catch up with the number of new followers you have, you’ll need some reputation management to optimize your growing presence on review sites, and you’ll have to upgrade your PPC campaigns in accordance with what you’ve learned about your leads. These are only the tip of the iceberg!

Helping You Evolve

When a small business is at the very beginning of its lifespan, finding the funds and resources to build a strong marketing strategy is easier said than done. It’s understandable if you’ve gotten by with only the basics until this point, but you don’t want to go into this new phase of your journey under-equipped. Your top priority should be to maintain the high-quality experience that has earned you your success. A dedicated marketing team can not only help you upgrade your strategy, but it can absorb the vast majority of the marketing workload that has been generated by your growth. This is the best way to keep up the pace and go even further.

If you’ve worked hard enough to see your company grow, but it’s important not to overwhelm yourself by supercharging your marketing efforts all on your own. Call CAYK today at (403) 456-0072 and we’ll make sure that your marketing strategy is as formidable as your business!

Categories
Internet Marketing

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why.

How 09It Happens

Let’s say you decide to get serious about search optimization. You upgrade your website with great content, mobile friendly design, and more. You regularly post useful and engaging articles relevant to your industry, you know how to use your keywords, and you enhance this with excellent use of social media. With these and other efforts going full speed ahead, you eventually start to see your company dominate in search results for the most important terms connected to your products or services. Finally, you decide that you can relax or even drop your SEO strategy to save time and money. Now we have a problem!

Why It’s a Big Deal

Optimizing a website for high search performance is an ongoing journey. One of the most harmful assumptions you can make is that your status in search results is permanent. That status requires upkeep, diligence, and adaptability. You need to be able to respond swiftly to the increasing or decreasing importance of search terms in your industry, and you have to sustain the visibility of your brand as much as possible. Most importantly, if leads (or Google) find that your content is outdated or less relevant than it once was, this will both hurt your ranking and send a pretty unflattering message about your conviction as a company.

How to Avoid It

When it comes to the longevity of your site’s high ranking, one of the most important determiners is the relevance of your content. This is why elements such as an up-to-date blog are so instrumental. It has to be as clear as possible that your company is consistently in tune with the outside world and can generate new information. Meanwhile, small businesses often struggle to stay fresh and relevant online when they don’t have a great marketing agency helping them with all the necessary tasks. Never forget that teaming up with the right experts is a surefire way to keep your ranking in the right place!

No matter what part of digital marketing you focus on, it should be pursued with conviction. The most successful strategies are the ones that go the extra mile and maintain a competitive edge. The team at CAYK can help you accomplish this and more, so call us at (403) 456-0072 today!

Categories
Internet Marketing

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why.

How It Happens

Let’s say you decide to get serious about search optimization. You upgrade your website with great content, mobile friendly design, and more. You regularly post useful and engaging articles relevant to your industry, you know how to use your keywords, and you enhance this with excellent use of social media. With these and other efforts going full speed ahead, you eventually start to see your company dominate in search results for the most important terms connected to your products or services. Finally, you decide that you can relax or even drop your SEO strategy to save time and money. Now we have a problem!

Why It’s a Big Deal

Optimizing a website for high search performance is an ongoing journey. One of the most harmful assumptions you can make is that your status in search results is permanent. That status requires upkeep, diligence, and adaptability. You need to be able to respond swiftly to the increasing or decreasing importance of search terms in your industry, and you have to sustain the visibility of your brand as much as possible. Most importantly, if leads (or Google) find that your content is outdated or less relevant than it once was, this will both hurt your ranking and send a pretty unflattering message about your conviction as a company.

How to Avoid It

When it comes to the longevity of your site’s high ranking, one of the most important determiners is the relevance of your content. This is why elements such as an up-to-date blog are so instrumental. It has to be as clear as possible that your company is consistently in tune with the outside world and can generate new information. Meanwhile, small businesses often struggle to stay fresh and relevant online when they don’t have a great marketing agency helping them with all the necessary tasks. Never forget that teaming up with the right experts is a surefire way to keep your ranking in the right place!

No matter what part of digital marketing you focus on, it should be pursued with conviction. The most successful strategies are the ones that go the extra mile and maintain a competitive edge. The team at CAYK can help you accomplish this and more, so call us at (403) 456-0072 today!

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Company Updates

Wishing You Happy Holidays and a Great New Year!

2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve strengthened our relationships with those who have been with us for years. It’s only right that we take some time to enjoy this holiday moment!

A Thank You to Our Clients

First things first: We owe a deep sense of gratitude to all of the businesses we’ve had the fortune of working with, both this year and in years previous. Without them and their hard work, CAYK wouldn’t be what it is today. Not only are they the lifeblood of our operation, they keep us inspired and motivated, as every professional bond we build with a local company reminds us of just how diverse the needs and goals of our clients can be. This continuously informs our approach and, most importantly, pushes us to be the dynamic marketing team that our community needs.

The Importance of Appreciation

Why is it so essential for us to be thankful for what we do and who we do it for? This can be such a fast-paced industry that when you’re at your busiest, it’s easy to take for granted everything that makes it worthwhile in the first place. Many marketers get stuck in this mindset and forget to celebrate their work and the people they serve, and this is bound to have a harmful effect on the working dynamic between them and their clients. It’s our aim to avoid this at all costs, as a strong and personalized connection is everything.

What Lies Ahead

Just as we always have, CAYK and its sister companies will go into the New Year aiming to provide all of the most essential digital marketing services to businesses of many types and sizes. Whether we’re guiding you towards higher click-through rates on your PPC campaigns or helping you combine inbound marketing automation with CRO, we’ll be there to make your goals a reality through a holistic approach and a community-focused philosophy. In our line of work, there’s always something new and exciting on the horizon, so join us on our journey towards real growth!

On behalf of everyone on the CAYK team, enjoy your holidays! This can be a busy time of year for many businesses, so don’t hesitate to call us at (403) 456-0072 if you’re in need of holiday marketing help. We’re closed from the 25th to January 3rd, so we hope to hear from you soon!