Categories
Website Development

5 Ways to Get More Traffic to Your Business Website

The amount of traffic flowing to your website is directly related to how much new business you take in. Not only this, but it is highly influential in helping to maximize client retention. You, like everyone else, probably want as much as you can get. Here are five ways to make it happen.

Develop a Strong Inbound Strategy

The more reasons you give people to visit your business website, the more of them will show up. Of course, these can’t be just any reasons, they have to be good ones. Build a compelling and distinctive brand with excellent content and skillful use of social media. Explore not only written content, but also video and eye-catching graphics. Do your research when it comes to keywords so that you can keep your SEO as sharp as a tack. Build an audience and nurture it!

Conduct Smart and Effective Ad Campaigns

PPC advertising is generally seen as quite technical in nature, but don’t be fooled. It can be as nuanced as it is challenging. Your ad copy must compete with those of countless other ads from your competitors. Your landing pages must be carefully designed to cater to the specific needs and interests of the visitor so that you can lock down those conversions. Don’t underestimate the importance of effective bidding either, both in terms of keyword research and budgeting.

Track, Measure, and Report

From your advertising to your SEO, social strategy, and beyond, the progress and results of nearly every aspect of your plan can and should be analyzed on a routine basis so that you can make adjustments and key decisions as necessary. Considering how powerful today’s analytics tools are, and how skillfully your friendly neighborhood marketing experts can use them, you don’t have much of an excuse to slack when it comes to tracking and measuring your efforts!

Make Sure Your Site Can Convert

Even with quick-witted social media posts, a solid reputation on review sites, and masterful ad campaigns, more traffic means very little if your site can’t convert. It should be mobile friends, intuitive, and visually appealing. Devote resources to conversion rate optimization as well. This is not only critical for securing new customers, it can even supplement your inbound efforts by giving you more insight into your audience and creating a better experience for your visitors.

Utilize Marketing Automation

Speaking of a better experience, another powerful means to get more traffic to your website is marketing automation. This represents a diverse set of tools, but one of its central capabilities is creating more personalized experiences for your audience and guiding visitors to your site based on their interests and the history of their engagement with your brand. This is particularly useful for turning mailing list subscribers into clients, but the possibilities extend far beyond this!

The team at CAYK can help your business get more traffic than ever, but that’s far from being our only area of expertise. From boosting customer retention to creating top-notch content, we’re here to strengthen all of your marketing efforts. Call us at (403) 456-0072 to get started!

Categories
Website Development

The Importance of Thank-You Messages

Much of your effort in marketing your business will be directed towards major components like SEO and advertising. Still, it’s the little details that often go overlooked. Thank-you messages are a key example, and their effect on customer experience and loyalty shouldn’t be underestimated.

What Are Thank-You Pages?

No matter what industry it may operate in, your business website offers you plenty of opportunities to thank your leads or clients. This is best done with a well-written and carefully structured thank-you message. It may appear when a potential customer has signed up to your mailing list, when a long-time patron has completed an order, or in many other circumstances. Unfortunately, far too many entrepreneurs get this step wrong or skip it completely, seeing it as simply a polite but inessential formality. This assumption will lead you to fall short of your potential not only when it comes to esteem among your audience, but ultimately your revenue.

Promote, Convert, and Retain

Thank-you messages are one of the most underrated tools when it comes to promoting your business, maximizing conversions, and keeping customers loyal. Companies who use these pages to their advantage will outfit them with social share links and other methods for spreading awareness of your brand. These messages can also function as bridges from one conversion to another. Guiding new customers to follow your social profiles or displaying special discounts for new mailing list subscribers are examples. Finally, providing links to your best content posts, displaying testimonials, and other actions can also contribute significantly to client retention.

Gathering Essential Data

Saying thanks can go a long way in the context of more customer-facing techniques, but it can also make things easier behind the scenes. Every successful marketing strategy is driven by high-quality data on your leads and clients. Depending on the action that leads to the thank-you page, it can be the perfect time to ask visitors to fill out a quick survey or offer feedback on their experience. The data you extract from this can give you a better picture of their needs, interests, or preferences, as well as input on how you can improve. This is powerful information, especially when combined with strong marketing automation and effective email campaigns.

The CAYK team has helped Calgary businesses of many types and sizes reach new levels of success, and we’ve done it by combining big-picture thinking with a keen eye for the details. With us, no aspect of your marketing plan will go overlooked. Call (403) 456-0072 to learn more!

Categories
Online Marketing

Remarketing & Retargeting: Why Are They Important?

Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that every business should utilize are remarketing and retargeting. Want to boost conversions and maintain loyalty? Read on!

 

What’s the Difference?

 

There are some differences to bear mind between “remarketing” and what’s called “retargeting”. Remarketing can refer more broadly to the technique of marketing to a lead multiple times based on the information you have on them. Naturally, this can be done with any marketing medium, but perhaps most often it refers to repeat engagement via email campaigns. Retargeting, meanwhile, refers more specifically to the practice of advertising to leads who have already been to your site, or even those who have visited the site of a competitor.

 

However, these terms are often used interchangeably. For example, what Google Ads refers to as “remarketing” might traditionally be better described as “retargeting”. In either case, the more you know about your leads, the more effectively you can remarket or retarget.

 

How Are They Used?

 

One of the most important things that remarketing and retargeting have in common is that they will only work if key information is gathered on your leads in the first place. This information can be broken down into two categories: onsite and offsite. Onsite data can inform you of what products or information your visitors viewed, what landing pages brought them to your site, and the nature of their engagement with your email campaigns or content downloads. Offsite data can indicate the content or social posts your leads have engaged with outside your website, their interaction with the website of a competitor, or their search tendencies.

 

Why They’re Essential

 

Building precise remarketing and retargeting strategies with the above insights will drive stronger rates of conversion, more consistent engagement, and lasting loyalty. This is because you’ve tailored the voice of your company — whether via email or your ad campaigns — to be as relevant as possible to the needs and interests of your leads. One key application of this concept is marketing automation, which enables you to gather and apply the necessary information on your leads in an automated manner. When it comes to securing conversions and heightening the quality of your engagement, you can’t get more efficient than this!

 

It can be hard work to keep your audience engaged and excited about your products and services. When you have the CAYK team at your side, and all of the tools and techniques we bring with us, it’ll hardly seem like work at all. Call (403) 456-0072 to see what we can do!

Categories
Internet Marketing

Optimizing Internal Business Processes with Marketing Automation

Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure is on if you want to stay competitive in your industry. How can marketing automation help to make your company a more efficient one?

 

More Than Just Emails

 

Those who haven’t fully adopted marketing automation may know it as a technology used for email marketing. However, its scope extends far beyond automated emails and even beyond basic marketing actions in general. In addition to serving as an autopilot for the repetitive tasks involved in connecting with leads and clients, marketing automation is also used to carry out tasks that you routinely depend on for internal operations. The core objective behind this isn’t to roboticize your company, it’s to streamline and strengthen the human element of your business by allowing your team to allocate time and focus towards the right tasks at the right time.

 

Assess Your Existing Workflows

 

One of the first and most important steps in applying marketing automation to your internal business processes is to take a look at how you go about those processes now. You don’t necessarily need to slap a piece of marketing automation software on a major workflow from end to end; it may be wiser to take stock of specific tasks and gain a detailed picture of which ones will be done faster and more efficiently with the right automation tools. From there you can think on an increasingly larger scale about what role automation will play throughout your business. Always understand an aspect of your operations before you decide to automate it.

 

Key Examples

 

So, what exactly can marketing automation potentially improve within the many moving parts of your business? Depending on the tools you use, it’s possible to radically optimize communication and collaboration between team members, day-to-day administrative tasks, and even the sourcing of potential new hires. The management and analysis of key information within your marketing strategy can also benefit on multiple levels, from lead qualification to funnel management, the development of ad campaigns, and more. There’s never been a better time to modernize the way your company formulates its quest for growth.

 

Today’s marketing technologies can do more than just polish the image of your company, they can fundamentally transform how you do business and connect with your audience. The CAYK team is here to empower you with the tools you need, so give us a call at (403) 456-0072 today!

Categories
Website Development

Your Website This Year

The average internet user encounters countless websites. Whether they belong to corporations, sole proprietorships, or nonprofit organizations, the best ones follow the latest standards. These standards can make or break your business, so what exactly does your site need to catch up?

Up-To-Date Design

Appearances may not be everything, but when it comes to your company’s website, they play a pivotal role in your conversions and the overall perception of your brand. Pay close attention to trending styles. Vibrant long scroll sites with great images tend to catch the eye these days. In addition to aesthetic concerns, you should always bear in mind functionality. It’s absolutely crucial that your site is mobile friendly, for instance, with a responsive layout that will earn you better visibility in mobile search. A visitor’s experience should be smooth and intuitive, flowing in a way that is logical and makes all information easy to find.

Contact Information

There are many different actions a visitor can take that would qualify as a conversion, but one of the most important is making contact. They don’t just want to fill out an online form or subscribe to your newsletter, they want to talk to a real human being. Your audience deserves more than one way to do this, and it should be as immediate as possible. Your phone number and address should be clearly marked on all pages of your site, you should utilize contact forms, and a live chat system should be implemented to give visitors the chance to connect with someone instantaneously. Demonstrate that you’re there for them!

What About Your Content?

You’ll be lost if you forget the importance of the actual content that exists on your pages. There are a few factors to consider here. First, variety makes a big difference. Get creative with the way you convey information on your site, exploring methods such as video content and infographics if it suits your industry. Second, know your audience and factor that into how your written content takes shape in terms of tone and style. Don’t forget long-tail key phrases that will help to boost your SEO efforts. Finally, always stay ahead of the curve and remain aware of current trends in content creation!

If your business isn’t equipped with a contemporary website that meets all the necessary requirements, you may never know how much growth you can achieve. No company should settle for a sub-par site, so call CAYK at (403) 456-0072 to find out how to upgrade yours today!

Categories
Online Marketing

Growing Your Business and Your Marketing

If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of your company is starting to pick up speed. It’s an exciting time, but it can also be an overwhelmingly busy one. What does this mean for your marketing?

A Transitional Period

There are few things more gratifying than the rapid growth of a business you’ve built from the ground up. All of the time, money, and effort you’ve invested is starting to pay off, and you’re providing products or services that the people in your community truly value. Because of that sense of value, you’ll be taking on more new clients than ever. Along with this influx of new business, however, will come a significant increase in the pace of work at your company, both in terms of the day-to-day operations and also what is demanded of your marketing strategy. Being prepared will help to ensure that you don’t compromise your progress.

How Things Change

Your marketing strategy will change in nature as the scale of your company evolves. The more business you bring in and the greater the visibility you have, the more complex your interaction with your client base will be. More will be expected of you by more people, so you’ll need to double down on your strategy. Your social media engagement will need to catch up with the number of new followers you have, you’ll need some reputation management to optimize your growing presence on review sites, and you’ll have to upgrade your PPC campaigns in accordance with what you’ve learned about your leads. These are only the tip of the iceberg!

Helping You Evolve

When a small business is at the very beginning of its lifespan, finding the funds and resources to build a strong marketing strategy is easier said than done. It’s understandable if you’ve gotten by with only the basics until this point, but you don’t want to go into this new phase of your journey under-equipped. Your top priority should be to maintain the high-quality experience that has earned you your success. A dedicated marketing team can not only help you upgrade your strategy, but it can absorb the vast majority of the marketing workload that has been generated by your growth. This is the best way to keep up the pace and go even further.

If you’ve worked hard enough to see your company grow, but it’s important not to overwhelm yourself by supercharging your marketing efforts all on your own. Call CAYK today at (403) 456-0072 and we’ll make sure that your marketing strategy is as formidable as your business!

Categories
Internet Marketing

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why.

How 09It Happens

Let’s say you decide to get serious about search optimization. You upgrade your website with great content, mobile friendly design, and more. You regularly post useful and engaging articles relevant to your industry, you know how to use your keywords, and you enhance this with excellent use of social media. With these and other efforts going full speed ahead, you eventually start to see your company dominate in search results for the most important terms connected to your products or services. Finally, you decide that you can relax or even drop your SEO strategy to save time and money. Now we have a problem!

Why It’s a Big Deal

Optimizing a website for high search performance is an ongoing journey. One of the most harmful assumptions you can make is that your status in search results is permanent. That status requires upkeep, diligence, and adaptability. You need to be able to respond swiftly to the increasing or decreasing importance of search terms in your industry, and you have to sustain the visibility of your brand as much as possible. Most importantly, if leads (or Google) find that your content is outdated or less relevant than it once was, this will both hurt your ranking and send a pretty unflattering message about your conviction as a company.

How to Avoid It

When it comes to the longevity of your site’s high ranking, one of the most important determiners is the relevance of your content. This is why elements such as an up-to-date blog are so instrumental. It has to be as clear as possible that your company is consistently in tune with the outside world and can generate new information. Meanwhile, small businesses often struggle to stay fresh and relevant online when they don’t have a great marketing agency helping them with all the necessary tasks. Never forget that teaming up with the right experts is a surefire way to keep your ranking in the right place!

No matter what part of digital marketing you focus on, it should be pursued with conviction. The most successful strategies are the ones that go the extra mile and maintain a competitive edge. The team at CAYK can help you accomplish this and more, so call us at (403) 456-0072 today!

Categories
Internet Marketing

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why.

How It Happens

Let’s say you decide to get serious about search optimization. You upgrade your website with great content, mobile friendly design, and more. You regularly post useful and engaging articles relevant to your industry, you know how to use your keywords, and you enhance this with excellent use of social media. With these and other efforts going full speed ahead, you eventually start to see your company dominate in search results for the most important terms connected to your products or services. Finally, you decide that you can relax or even drop your SEO strategy to save time and money. Now we have a problem!

Why It’s a Big Deal

Optimizing a website for high search performance is an ongoing journey. One of the most harmful assumptions you can make is that your status in search results is permanent. That status requires upkeep, diligence, and adaptability. You need to be able to respond swiftly to the increasing or decreasing importance of search terms in your industry, and you have to sustain the visibility of your brand as much as possible. Most importantly, if leads (or Google) find that your content is outdated or less relevant than it once was, this will both hurt your ranking and send a pretty unflattering message about your conviction as a company.

How to Avoid It

When it comes to the longevity of your site’s high ranking, one of the most important determiners is the relevance of your content. This is why elements such as an up-to-date blog are so instrumental. It has to be as clear as possible that your company is consistently in tune with the outside world and can generate new information. Meanwhile, small businesses often struggle to stay fresh and relevant online when they don’t have a great marketing agency helping them with all the necessary tasks. Never forget that teaming up with the right experts is a surefire way to keep your ranking in the right place!

No matter what part of digital marketing you focus on, it should be pursued with conviction. The most successful strategies are the ones that go the extra mile and maintain a competitive edge. The team at CAYK can help you accomplish this and more, so call us at (403) 456-0072 today!

Categories
Internet Marketing

Is Your Business Getting Lost in the Swamp?

Competition is a core part of running a business. Not all industries have to contend with it to the same degree, but if you want growth, you need to stand out. This is a task that seems to be getting harder and harder these days, especially on the web. Here’s how to make it a bit easier.

The Problem

The internet is big. So big, in fact, that even if you’re only looking for leads and clients in Calgary, it will still be pretty challenging for you to stand out from your competition. For those who want their company noticed, the task of gaining Facebook followers and website traffic can seem insurmountable when you have to get your community to know who you are in the first place. You don’t want to spent time and money developing a great website and using your social media profiles only to be yelling into the dark. This is why depending on one set of marketing practices while neglecting others is never a good idea.

A Multitude of Solutions

The good news is that there are numerous ways for you to gain more exposure and visibility for your business. The not-as-good news is that, with so much variety out there, knowing where to begin can be a little daunting. That is, if you’re trying to do it all on your own. If you work with the right digital marketing agency, they will utilize their experience and resources to direct the attention of your community towards you. The key is to choose a team that prioritizes a personalized approach, sitting down with you to determine where your efforts are falling short and what tools and strategies are necessary to beef things up.

Focusing Your Efforts

One of the key ways this is accomplished is through a strong PPC strategy. AdWords is the most common service for this form of advertising, and it’s always best to work with a fully equipped, AdWords certified, Google Partner agency. When members of your community search for key terms related to your industry, having a strong advertising presence on the results page can work wonders, not to mention a display ad presence on other sites. Well-written copy, smart budgeting, and savvy campaign management will give you just the push you need to stand out. It’s well within reach—all you need is a helping hand!

What aspect of digital marketing is your company falling behind on? Your strategy should draw from a diverse palette of tools to form a competitive, holistic approach. There’s no better way to make it happen than to work with a holistic marketing team! Call CAYK at (403) 456-0072 today!

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Company Updates

Wishing You Happy Holidays and a Great New Year!

2017 has been yet another highly rewarding year for the CAYK team. Not only have we joined forces with so many great new clients, we’ve strengthened our relationships with those who have been with us for years. It’s only right that we take some time to enjoy this holiday moment!

A Thank You to Our Clients

First things first: We owe a deep sense of gratitude to all of the businesses we’ve had the fortune of working with, both this year and in years previous. Without them and their hard work, CAYK wouldn’t be what it is today. Not only are they the lifeblood of our operation, they keep us inspired and motivated, as every professional bond we build with a local company reminds us of just how diverse the needs and goals of our clients can be. This continuously informs our approach and, most importantly, pushes us to be the dynamic marketing team that our community needs.

The Importance of Appreciation

Why is it so essential for us to be thankful for what we do and who we do it for? This can be such a fast-paced industry that when you’re at your busiest, it’s easy to take for granted everything that makes it worthwhile in the first place. Many marketers get stuck in this mindset and forget to celebrate their work and the people they serve, and this is bound to have a harmful effect on the working dynamic between them and their clients. It’s our aim to avoid this at all costs, as a strong and personalized connection is everything.

What Lies Ahead

Just as we always have, CAYK and its sister companies will go into the New Year aiming to provide all of the most essential digital marketing services to businesses of many types and sizes. Whether we’re guiding you towards higher click-through rates on your PPC campaigns or helping you combine inbound marketing automation with CRO, we’ll be there to make your goals a reality through a holistic approach and a community-focused philosophy. In our line of work, there’s always something new and exciting on the horizon, so join us on our journey towards real growth!

On behalf of everyone on the CAYK team, enjoy your holidays! This can be a busy time of year for many businesses, so don’t hesitate to call us at (403) 456-0072 if you’re in need of holiday marketing help. We’re closed from the 25th to January 3rd, so we hope to hear from you soon!