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Content

Start the New Year with a Strong Content Strategy

With the coming of the holidays and a new year on the horizon, it’s the perfect time to reassess the many aspects of your company’s marketing strategy. For instance, how about your content? There are countless possibilities to consider, so it’s a good idea to solidify your game plan now.

Why a New Strategy?

There are many guiding principles behind content-driven marketing, but one of the most important is that you need to keep things fresh. You won’t maintain the attention and respect of your audience if you don’t examine your content strategy thus far and find ways to make it better than ever. This is not only true of the content you create at a micro level, but also the broader strategy that defines how your content is created and shared over an extended period of time. One of the core purposes of good content is to foster interest and esteem among leads and clients, so it’s only right that you start the year strong with a new and improved approach.

Key Points

Sometimes developing a strong content strategy begins with asking yourself the right questions. What have you learned about your audience over the past year and how can you use that information to reshape your content? What subjects have you yet to delve into with your blog? Are there forms of content you haven’t explored yet, such as eye-catching infographics and engaging videos? Be sure that you’re using the right social platforms in the right ways to bolster the reach of what you create. It’s also wise to take stock of major goals that your business has for the coming year and develop actionable content goals that correspond to them.

Boosting Your Efforts

It can be tough to decide which avenue to go down first when revamping your content strategy. Each business has different goals and a different set of needs, and there’s a lot to consider if you want to get everything right. One of the best ways to gain a sharper sense of where you want your content to go is to work with a marketing team that has a great deal of experience in this department. You should look for experts who not only specialize in multiple forms of content creation, but who will also take time to sit down with you and truly get to know your business. From there, they can help you start the new year with your best content strategy yet!

No business should let their content fall below today’s standards. If you want to show your community that you’ve built a knowledgeable, respectable, and creatively ambitious company, we can make it happen. Call the CAYK team at (403) 456-0072 today and we’d love to help!

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Content

Professionally Written Content in Your Digital Marketing Strategy

Effective digital marketing strategies encompass many things: mobile-friendly design, websites optimized for speed, a strong social media presence, and more. However, none of these would be possible without regularly posted, professionally written content. Content is the backbone of digital marketing strategies because it enables businesses to reinforce their keyword inclusion, remind search engines of their relevance, and build a community of consumers and brand advocates.

Keyword and keyphrase inclusion used to be the simple process of filling a website with as many repetitive phrases as possible. However, search engines quickly adapted, and now businesses must find new ways to include these terms organically. Having a digital marketing agency on your side can be a great help in this regard, as they have a staff of writers trained to tie in keywords and phrases naturally. As well, the more writers work with the same clients, the better able they are to craft a tone that reflects the company’s core values and beliefs, while promoting their superior products and services.

As websites begin to post regular content a strong online community grows and becomes an essential part of maintaining strong brand recognition. Having customers move into brand advocate roles helps a company’s reputation flourish; not just by word of mouth, but also through the many benefits of positive online reviews. As the community grows a good digital marketing strategy can leverage this skillfully and begin to suggest loyalty incentives, holiday events, and more. Eventually a positive cycle begins; with new content being posted and shared within the community creating a positive backlinking profile which, along with many other factors, helps websites climb up the rankings on search engines.

Search engine optimization is responsible for a number of the other factors that help determine a website’s relevance. When a website has lots of content relevant to their business, it becomes better for search engines to recommend them.This is because search engine algorithms are designed to show the websites with the most information so users don’t have to try multiple results to get their information, and when paired with modern website design, professionally written content boosts search engine optimization by presenting regular opportunities to improve your keyword count, geotargeting count, and more.

These are just some of the reasons the phrase “content is king” gets used so often. It increases your chances of climbing higher in search results, strengthens your search engine optimization strategy, and reinforces your social media accounts. Having professional writers available to create and edit specifically targeted articles makes the process of creating regular content simple and easy. Thankfully, digital marketing agencies are well-versed in this process, and provide a format that works for businesses of all sizes. Contact CAYK Marketing to learn more about the value of written content!

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Content Internet Marketing Online Marketing

How to Create Effective Online Content

Content is the lifeblood of digital marketing. If you have any hopes of keeping your organic traffic strong, it’s all about keeping the quality of your content in tip-top shape. So how does one actually maintain quality control in a dependable way? Let’s run through a few key strategies.

Create Something of Value

One of the first things a potential client will want to do when visiting your website is know that you care about your work. In order for this to happen, you need to create informative, well-composed content on a regular basis. This demonstrates that you are knowledgeable in your field and have put genuine care and effort into building a site full of engaging material just for them. Blogging is excellent for this, and once you throw great images or even quality video into the mix, you’ll have an irresistible variety of content that shows you mean business.

Optimize!

Having an engaging site is one thing, but actually drawing visitors to it is another entirely. This is one of the greatest strengths of a good blog. If done properly, your writing will have a measurable impact on your organic traffic once you get smart about SEO. Do some research into what keywords in your industry carry good weight for searchability, or even find ways to fit full search phrases into your blog to cover your bases. Careful not to overdo this, however. Your blog should be readable in a natural way without feeling like a robotic collage of search terms!

Your Call to Action

One thing that many fail to consider as an important element to their site’s content is a call to action. This is a section at the end of your blog post or even beneath your embedded video that encourages the reader into action after they’ve learned about the business. Without it, a blog can seem unenthusiastic about making contact with the visitor. It’s critical to let the reader know what you’re genuinely eager to get in touch with them and discuss their needs. Different sites will write a call to action in different ways, but we like to do them like this:

At CAYK, we put our marketing expertise into practice every day to provide quality, enriching content for our visitors. If you’d like to find out how you can make this work for your business, give us a call at (403) 456-0072 today!

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Content Featured Internet Marketing Online Marketing Uncategorized

The Benefits of Investing in Owned Content

With today’s accessibility to social media, many companies are using native advertising in the form of suggesting Facebook posts or promoting tweets that link to online publications that advertise their services. Often, the content of these publications doesn’t come directly from the company itself.

Owned content is a growing trend that promotes the use of original videos, blog content, a functional and responsive website, and active social media channels to extend your business reach. The content can really come in any form as long as it is original and authentic to you.

Recently, Twitter and Google announced a marketing partnership designed to reward businesses for advertising with original content. As Google searches remain the primary driver of traffic for most websites, the partnership will highlight how social media strategies can be used in tandem with search to achieve greater levels of content engagement.

For businesses, this means you’ll be able to significantly expand the reach of your content, as popular tweets linking back to original, owned content will now show up directly in Google’s search results. On the other side, this means that companies need to be even more aware of the content they post on Twitter, as an even larger audience will now have access to that content.

While this development is great news for real-time marketers, it also underscores the importance of companies creating unique content that doesn’t piggyback on the heels of others. Here are a few reasons why you should invest in owned content:

You’ll Retain Control of your Brand

When you have a say in the content creation side of your marketing effort, you’ll have more freedom to tailor your brand to your company’s unique goals and preferences. This will also increase your ability to eventually expand your business’ online presence as you grow.

It’s Cost-Effective

Embarking on the quest to write and channel your own content is actually considerably more cost-effective than many other forms of advertising. If your schedule’s too busy to write the actual content yourself, you can always hire a reputable copywriter to create content for you at a reasonable price.

You’ll Be Able to Cater to your Niche

You should have the best idea of the markets you’re trying to serve, how the products or services you offer serve those markets, and how your online presence captures your market segment. Therefore, you have the greatest ability to cater your original content and social media accounts to attract your desired niche.

Although creating owned content may require more time and maintenance than traditional, native advertising, the benefits of having your own original content far outweigh the costs. Maintaining creative control of your brand, reducing advertising costs, and catering to niche markets are just a few of the advantages of investing in owned content this year.

For more specific advice on digital marketing and how to maximize your business’ online presence, please give us a call at 1 403-456-0072 today or visit our website to learn more about our marketing services!

Categories
Content Search Engine Optimization

What’s Better Than Good SEO Content?

If there were an actual textbook on online marketing, one that we could all agree on and learn from, it’s likely that writing good search engine optimization content would fall within the first few chapters. After all, there aren’t many things as great as having a well-optimized page or post that’s indexed quickly and brings lots of interested buyers to your business website.

Having great, keyword-heavy content isn’t everything, though. In fact, there are a few types of content you can get that are even more valuable:

Almost anything related to your business that’s funny. Humor is the original form of viral content. Long before there was such a thing as the Internet, or even before mainstream publishing, people were passing jokes and quips among themselves for entertainment. That’s why anything that gets a chuckle out of your customers can be turned into something with marketing value that goes far beyond what you get in a few keywords.

An article, post, or idea that pushes a new viewpoint. The world is heavy on content, but lean on new ideas. In other words, so much of what we write, publish, and talk about has been discussed before… sometimes to death. So, if you can find a way to contribute something entirely new to an important discussion – or at least shed some light on an often-missed point – then you’ll have created something that customers will want to share with one another, regardless of how well you promote it.

Information that is timely. In the same way, being the first to report something, or understand, has a lot of value in our “everything right now” world. The public, and your customer base, are always looking for the next big thing. Sometimes, you can be the first to report on it; other times, you might simply have the best perspective to understand what’s actually going on in your industry. Either way, timely content might not always last as long, but it can generate a lot of traffic and interest while it’s hot.

What do each of these types of content have in common? Your customers and prospects will spread them among themselves – you don’t have to wait for them to come and find you. So, if you can make a habit of creating them, your business will keep growing. Even better yet, why not combine something funny, informative, or insightful with a few keyword-rich paragraphs to get things moving along?

Great content might be more important than offering something with high SEO value, but who says you can’t have the best of both worlds?